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[insects chirping]

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♪ Hon De Laud Hup Hivel Up
NICK! ♪

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♪ Hone De Rikki-Tikki Lo Y
Livin' No. 1 Nickelodeon

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[Kenan Thompson] Nickelodeon,
if you want to know about it.

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It's a kid-owned environment.

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It didn't feel like the version
of what an adult
was telling a kid to watch.

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It felt like really
what kids were into.

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It just had a voice that
kind of had respect for kids.

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[Mitch Kriegman]
We were the anti Disney.

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00:00:51,518 --> 00:00:52,752
We were the anti
Saturday morning.

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[Anne Kreamer]
It was weird and wacky.

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What are the things that people
I think don't know
about Nickelodeon

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was how many women
there were at the top.

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Kids can smell from a thousand
miles away when they're being
sold a bunch of crap

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00:01:05,532 --> 00:01:11,371
versus something that is a kind
of original production that is
targeting them specifically.

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From a kid's point of view
life can really suck because
grownups make the rules.

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If it was a tiny bit naughty,
kids would really appreciate
that

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and feel that it was real
and it was really for them.

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I mean, the stuff we got
away with was insane.

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The inmates were very much
running the asylum back then.

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It was way easier
to slip stuff in.

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[Anne Sweeney] Ren & Stimpy.

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The Kenan & Kel show.

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-All That.
-[Graham Yost] Hey Dude.

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Legends of the Hidden Temple.

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You Can't Do That on Television.

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[man 1] Rocko's Modern Life.

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The Adventures of Pete & Pete.

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Salute Your Shorts.

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-[Marc Summers] Double Dare.
-[Angela Santomero]    Doug.

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-[Paul GermaiRugrats.
- The Secret World of Alex Mack.

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Clarissa Explains It All.

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Are You Afraid of the Dark?

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[Phil Moore] The team of people
that worked there at that time
were...

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the most creative
and talented people
I've ever met.

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So there's all those crazy
things that happened that,
you know, nobody knows about.

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[upbeat music playing]

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In the very beginning,
there was an experiment in
Columbus, Ohio, called QUBE,

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and it was interactive TV.

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In the very near future,

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Warner Cable will be introducing
an expanded system of
communication in Columbus, Ohio.

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It will involve television.

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Plus what is now known as
cable television,
but it will go beyond both.

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It starts with this
little black box.

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The big thing then in Columbus
was this whole
interactive thing.

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They had these buttons at home
and you could interact.

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And it was television
of the future.

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And everybody thought,
oh, my God, this is, you know,
revolutionary.

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[man 2] These buttons offer
the subscriber the capability

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literally to talk back
to the television set.

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You can press them to give
your views on a subject
or take part in the game.

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You can answer questions
asked of you.

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Ever feel that nothing exciting
happens to you, that life
is just passing you by?

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Should the possession and use
of marijuana be legalized?

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Button 1 would be for yes,
button 2 would be no.

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Touch now

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You could sit at home
and press buttons and actually
get involved with shows.

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We had a show called
Talent Search

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and it was sort of like
todayAmerican Idol.

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If some act was on
and you didn't like it,

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you could press a button at home
and see the percentages
on the screen

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and that act was gone
within a minute and a half.

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♪ You bet your life
That it isn't her ♪

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♪ But could she love
Could she woo ♪

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♪ Coochie coochie, coochie coo ♪

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Ooh.

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One of the people who was
the scientist behind QUBE

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was a woman
named Dr. Vivian Horner.

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It was her pedagogy
that went behind that early
version of Nickelodeon,

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which actually was
called    Pinwheel .

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♪ Pinwheel, pinwheel
Spinning around ♪

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♪ Look at my Pinwheel
And see what I've found ♪

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♪ Pinwheel, pinwheel
Where have you been? ♪

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♪ Hello, how are you
And may I come in? ♪

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[Burt Dubrow] It was puppets,
it was focused,
I think, for the first time,

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right to a specific audience.
To children.

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[man 2] Button two
in the community column
brings yPinwheel.

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This is programming designed
especially for the 2 to
5-year-old preschool children.

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♪ It's a shower for a flower
A bath for a b♪e

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♪ A wash for a squash
And a drink for a tree! ♪

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[Burt] You know, when you don't
have a lot of money to do,
you know,

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because you're in
Columbus, Ohio,
you tend to get pretty creative.

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It was better in some sense
because it was raw

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and there wasn't all that great
production value.

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And... and I think in a sense
that was better for kids.

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It was more real for a child,
I think, watching

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than seeing all this great
New York
or Hollywood production.

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It was sort of the beginning
of... of... of everything
in terms of cable.

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So when we wrapped
the Columbus versions
of Pinwheel, all that crew,

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they went to New York
and thought,

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"Huh, we should not do
just one show
over and over and over again.

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Let's do a network for kids.

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And I don't know, why don't
we call it Nickelodeon?"

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[man 3] Introducing...
Nickelodeon.

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Children's programming
that's fit for children,
14 hours of programming a day,

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seven days a week that will
make them wonder, laugh,
ponder and think.

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The story I always understood as
the origin story of Nickelodeon

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was that the Warner Brothers,
they had bought a Nickelodeon
machine, a movie machine,

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and they were screening movies
on their Nickelodeon
in their garage.

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So when this fabulous company
went into business
with American Express,

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their first channel
was called Nickelodeon.

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[Scott Webb] So those early days
of Nickelodeon had sort of an
old school feel to it,

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you know, shows that had,
you know, some kind of
educational value to it.

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But there was nothing
very distinctive about
Nickelodeon in those days.

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But we call those days the...
the green vegetables days
at Nickelodeon

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because it was good for you,
but it wasn't something really
that kids wanted.

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We're going great...

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There was a lot of shows
that were very much about kids

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who could play concert piano
and kids who were jumping
out of airplanes

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and, you know, parachuting
and just amazing kids
who did incredible things.

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Those shows made kids feel
terrible about themselves

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because there's that kid on TV
and he's doing something amazing

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and I can barely get through
third grade.

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[Alan Goodman] Nickelodeon had
been run by a guy from the
toy business Cy Schneider,

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who had his opportunity.

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And then it was passed
onto Gerry Laybourne.

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[Anne Sweeney] Geraldine
Laybourne is the most
progressive thinker

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the world of media
has ever seen.

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The first time I heard
Gerry Laybourne talk
about Nickelodeon,

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it was about her background
as a teacher
and how kids were always first.

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[Scott Webb] Part of what's
important to her is that
whatever she's working on

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is to put it in the form of
a cause, a mission.

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And I think she wanted
to change the world.

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[Alan Goodman] So Gerry
assembled a core group
of her staff.

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We all went
out to Gerry's house

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and we brainstormed,
and we pitched ideas.

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And then Gerry's son Sam came
through the living room
at one point

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with a very typical
8-year-old's lament.

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Gerry watched as he left
and she said,
"Boy, it's tough to be a kid."

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We realized
almost every one of us
almost instantly,

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that there was tremendous value
and dignity
in letting kids be kids.

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[Anne Sweeney] She had the idea
to go out and talk to kids.

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We actually had an arrangement
with the Watchung Elementary
School in Montclair, New Jersey.

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And in exchange for giving them
a television set,

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we were allowed to come
into the classroom
and talk to kids.

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And we talked to kids about
what was going on
in their lives.

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We didn't say, "Do you like
this television show
or that television show?"

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We said, "What does it feel
like to be a kid?"

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[Geraldine Laybourne] Mothers
were going to work for the first
time, divorce rates were high.

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Kids were either coming home
alone or into school
after school programs.

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They needed a place
where they could just be kids.

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And that became our mantra.

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We had had a logo that was a
silver ball and multiple colors,

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and it was so, so condescending,

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you can't believe it is this
romp through clichés about kids.

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The original theme song
had been done by the
London Symphony Orchestra.

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[theme music playing]

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Tough to find kids that would
connect into that sound.

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00:10:02,835 --> 00:10:08,174
So Fred Seibert and Alan and I
were trying to figure out

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00:10:08,174 --> 00:10:11,611
what is going to be something
that kids will attach to.

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00:10:11,611 --> 00:10:14,814
Now, Fred and Alan had been
involved in the MTV logo.

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They knew that a
participatory logo was about
as good as it could get.

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And we wanted kids
to own Nickelodeon.

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It was...
that was our intention.

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[Alan Goodman ] We had a lot of
success with the MTV logo
that we had developed.

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And it was the first logo
I knew about that changed.

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And our attitude was,
television moves.

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It should be raucous.
It should be noisy.

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We thought the same thing
when we got to Nickelodeon.

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Let's represent this audience,

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which is noisy and crazy and fun
and irreverent
and all of that stuff.

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[Anne Sweeney] And I'll never
forget the day Fred Seibert
stood up in a meeting

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and said, "Anne, orange!
It's orange!"

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And we said,
"Why? What? Orange?"

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And the one promo that has stuck
in my head my whole life
has been,

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"Orange you glad you got
your Nickelodeon?"

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00:11:14,306 --> 00:11:17,743
♪ Aren't you glad you got
Your Nickelodeon? ♪

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00:11:17,743 --> 00:11:19,445
♪ Aren't you glad
You're watching

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00:11:19,445 --> 00:11:21,280
♪ You're watching
You got your Nickelodeon? ♪

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00:11:21,280 --> 00:11:23,449
♪ You're watching Nick!
Aren't you glaaaad ♪

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00:11:23,449 --> 00:11:23,983
♪ You're watching
You're watching
You're watching Nick! ♪

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[Anne Sweeney] Fred picked
orange because it was a happy
color.

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00:11:29,155 --> 00:11:31,691
Kids responded to it.

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00:11:31,691 --> 00:11:36,996
[Alan] Pantone 021, which is
the orange color of
Nickelodeon's original logo.

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00:11:36,996 --> 00:11:39,899
It was the perfect color
because it went with nothing.

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[Anne Sweeney] You could do
anything you wanted with that
color and any number of shapes,

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but you couldn't change
the typeface and you couldn't
change the color.

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[Alan] It was its own thing
that would slap on the screen

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the same way that the MTV logo
was a spray painted TV

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00:12:00,486 --> 00:12:06,759
to say this is thematically
defacing whatever is behind it.

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00:12:06,759 --> 00:12:10,329
That was my attitude
about the orange logo as well

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00:12:10,329 --> 00:12:15,201
as that it sort of was there to
deface whatever was behind it.

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[Anne Sweeney] In the early
years, we couldn't get any one
really in the United States

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to sell programs to us.

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And I remember talking
to a big syndicator

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00:12:26,946 --> 00:12:31,383
who had all of the...
the big animated series
at the time.

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And he said to me, and I quote,
"Honey, I'll never sell
a program to you.

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00:12:37,223 --> 00:12:41,293
The business is on broadcast
and in syndication."

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00:12:41,293 --> 00:12:44,363
Okay, fine.
We'll... we'll go out
and find it ourselves.

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00:12:44,363 --> 00:12:48,868
We would buy series from Japan
and have them dubbed.

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00:12:48,868 --> 00:12:51,403
We would buy French series
and have them dubbed.

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00:12:51,403 --> 00:12:54,373
We would buy shorts.

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00:12:54,373 --> 00:12:57,476
And it probably wasn't until

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00:12:57,476 --> 00:13:02,214
we screened
You Can't Do That on Television
that came from Canada

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00:13:02,214 --> 00:13:07,253
that we had the moment
that crystallized

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00:13:07,253 --> 00:13:09,855
really where this was going.

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00:13:09,855 --> 00:13:14,160
[theme music playing]

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00:13:15,327 --> 00:13:20,432
I think that show informed
everything that we did
going forward.

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[Kenan]    You Can't Do That
n Television , I think was like,

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"Oh, that is Nickelodeon."

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00:13:26,205 --> 00:13:29,208
Whenever I would think
about their shows,
like that's Nickelodeon,

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00:13:30,376 --> 00:13:33,846
because they do that slime thing
and those kids are like hanging
in those lockers.

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00:13:33,846 --> 00:13:36,081
-Hey, Adam.
-Yes, Mathew.

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00:13:36,081 --> 00:13:39,118
I had this nightmare.
I dreamt that I got slimed,
told pathetic jokes.

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00:13:39,118 --> 00:13:41,453
I was humiliated in front
of millions of people.

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00:13:41,453 --> 00:13:45,324
Yeah, Matthew, that nightmare
is still going on.
It's called being on this show.

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00:13:45,324 --> 00:13:47,593
I hope I wake up soon.

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00:13:47,593 --> 00:13:51,564
[Geraldine] We put a show called
You Can't Do That on Television
on the air,

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00:13:51,564 --> 00:13:53,599
which was a comedy skit show.

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00:13:53,599 --> 00:13:58,037
And really it was a show that
understood kids' needs
so deeply.

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00:13:58,037 --> 00:14:01,907
And it really turned
a kid's world upside down.

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00:14:01,907 --> 00:14:03,876
Time for dessert, kids.

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00:14:03,876 --> 00:14:06,612
Boo! We hate desserts.

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00:14:06,612 --> 00:14:09,615
-Can't have more
Brussels sprouts, and liver?
-Yeah.

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00:14:09,615 --> 00:14:11,851
Normally I'd say no,

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00:14:11,851 --> 00:14:16,422
-but now we have Liver
& Brussel Sprout ice cream.
-[both] Yay!

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00:14:16,422 --> 00:14:22,228
So at the end of the day,
a kid would feel better watching
You Can't Do That on Television,

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00:14:22,228 --> 00:14:24,630
because their parents
weren't that bad.

219
00:14:24,630 --> 00:14:28,634
Their teachers weren't that bad.
Their principal would never
put them in a dungeon.

220
00:14:28,634 --> 00:14:32,071
[Drake Bell] It was so cool to
be able to watch something that
wasn't talking down to you.

221
00:14:32,071 --> 00:14:34,406
You look back,
and it's comedy genius, really.

222
00:14:34,406 --> 00:14:37,443
You look at it and you're just
like, "Man, they were just
so ahead of their time."

223
00:14:37,443 --> 00:14:39,979
But, you know, if your parents
saw it, it'd be like,

224
00:14:39,979 --> 00:14:42,581
"Okay, it's a little... it's a
little pushing the envelope."

225
00:14:42,581 --> 00:14:44,016
But that's what was
cool about it.

226
00:14:44,016 --> 00:14:45,651
See you around.

227
00:14:45,651 --> 00:14:48,087
[Anne Sweeney] I think
You Can't Do That on Television

228
00:14:48,087 --> 00:14:51,423
was the most critical piece of
programming

229
00:14:51,423 --> 00:14:54,426
that Nickelodeon ever purchased.

230
00:14:54,426 --> 00:15:00,065
And I think one of the geniuses
who really informed a lot of
what happened at Nickelodeon

231
00:15:00,065 --> 00:15:04,403
was a guy named Roger Price,
who is the producer of
You Can't Do That on Television.

232
00:15:04,403 --> 00:15:11,277
Roger believed that all kids
feel stupid and alone
on the inside.

233
00:15:11,277 --> 00:15:18,183
And I think that that was such
a... a powerful truth, you know,
that he articulated.

234
00:15:18,183 --> 00:15:21,620
All of these crazy guys
who went to Cambridge and Oxford

235
00:15:21,620 --> 00:15:25,658
were creating this completely
inappropriate television.

236
00:15:25,658 --> 00:15:28,227
And Roger was of that vintage.

237
00:15:28,227 --> 00:15:33,265
He tried to sell the concept of
a TV show about kids
who could just be who they are.

238
00:15:33,265 --> 00:15:39,204
And these very staid producers
said, "You can't do that
on television."

239
00:15:39,204 --> 00:15:41,006
He said, "Yes, I can.

240
00:15:41,006 --> 00:15:43,142
And that's what I'm
going to call it!"

241
00:15:43,142 --> 00:15:47,947
Kids all over the world said,
"I get to be me,

242
00:15:47,947 --> 00:15:52,151
and if I really am lucky,
maybe I get to be slimed."

243
00:15:59,058 --> 00:16:05,497
I think it was super clever
because, you know, the trigger
and I don't even want to say it.

244
00:16:05,497 --> 00:16:07,266
You know what it is.

245
00:16:07,266 --> 00:16:09,368
Like what else could there be
in that green stuff?

246
00:16:09,368 --> 00:16:11,704
Well, I don't know.
See, that's one thing about...

247
00:16:13,138 --> 00:16:16,241
[Christine McGlade] You get
punished for not knowing, right?

248
00:16:16,241 --> 00:16:18,210
So that's...
that's the idea there.

249
00:16:18,210 --> 00:16:21,547
You... you are gonna get dumped
on if you don't know the answer.

250
00:16:22,481 --> 00:16:28,587
Just a physical incarnation
of this thing where, like,
kids are just dumped on.

251
00:16:29,154 --> 00:16:31,223
And I think that's
how kids feel.

252
00:16:31,223 --> 00:16:33,525
It turned out it's really
great to be slimed.

253
00:16:33,525 --> 00:16:35,427
I've been slimed several times.

254
00:16:36,195 --> 00:16:38,497
It's warm. It's wonderful.

255
00:16:38,497 --> 00:16:43,235
And so the kids loved getting
slimed and they were paid
an extra 50 bucks.

256
00:16:43,235 --> 00:16:46,138
I never got paid for being
slimed, but, you know...

257
00:16:46,505 --> 00:16:51,744
I think if I told you what slime
was made out of,
I'd probably have to kill you.

258
00:16:51,744 --> 00:16:57,016
[Scott] Nickelodeon owes a lot,
obviously, to
ou Can't Do That on Television ,

259
00:16:57,016 --> 00:17:00,452
not just kind of the elements
of... of green slime,

260
00:17:00,452 --> 00:17:03,756
you know, that... that became
iconic for Nickelodeon.

261
00:17:03,756 --> 00:17:10,262
But I think the whole way of
relating to kids in a very
honest, authentic, real

262
00:17:10,262 --> 00:17:16,635
and not, you know, fancy
or polished or, you know,
pretty way.

263
00:17:17,302 --> 00:17:22,041
On your mark. Get set, go.

264
00:17:22,041 --> 00:17:24,376
[announcer 1] These two teams
are in the tension

265
00:17:24,376 --> 00:17:27,079
trying to pop water balloons
on top of their partner's
dunce cap.

266
00:17:27,079 --> 00:17:29,415
Who's ever first...

267
00:17:29,415 --> 00:17:30,749
[Marc Summers] Well, if you ask
mDouble Dare put Nickelodeon
on the map.

268
00:17:30,749 --> 00:17:33,285
I mean, slime was there
and, you know,

269
00:17:33,285 --> 00:17:37,456
I Don't Know and You Can't
started to bring eyeballs
to the set.

270
00:17:37,756 --> 00:17:41,627
But I think we were the first
appointment TV the kids had.

271
00:17:41,627 --> 00:17:47,699
The question was,
how do you make a low cost,
high volume program

272
00:17:47,699 --> 00:17:52,704
that could really perform well
for kids in this timeslot
that we were looking to win?

273
00:17:52,704 --> 00:17:55,207
[Anne Sweeney]
Dee LaDuke, Geoffrey Darby,

274
00:17:55,207 --> 00:17:59,678
and Mike Klinghoffer were in a
room talking about shows,

275
00:17:59,678 --> 00:18:02,548
talking about development,
talking about games.

276
00:18:02,548 --> 00:18:06,819
And one of them said, "Do you
remember when you used to
dare someone

277
00:18:06,819 --> 00:18:09,288
to do something
when you were a kid?"

278
00:18:09,288 --> 00:18:12,724
And the response from somebody
else in the room was,
"Well, that was fun.

279
00:18:12,724 --> 00:18:16,261
But it was when you
double dared them
that it got really interesting."

280
00:18:16,261 --> 00:18:18,630
Thanks, everybody.
Welcome to Double Dare.

281
00:18:18,630 --> 00:18:21,366
It's the game that doubles the
challenge from your brains
right down your feet.

282
00:18:21,366 --> 00:18:23,769
[Marc] They shot a pilot in
Geoffrey Darby's basement.

283
00:18:23,769 --> 00:18:26,738
They wanted Geoffrey because
Geoffrey was like the king
of Nickelodeon

284
00:18:26,738 --> 00:18:28,407
and Gerry Laybourne thought
everything he did was magical.

285
00:18:28,407 --> 00:18:30,843
And so, "Well, why don't
you do it, Geoffrey?"

286
00:18:30,843 --> 00:18:33,412
Well, if, you know, you see the
pilot, you see why Geoffrey
should have never done it.

287
00:18:33,412 --> 00:18:35,814
You start this with
a tossup round.
So hands on the buzzer.

288
00:18:35,814 --> 00:18:38,650
Here's the question for ten
dollars and control of the game.

289
00:18:38,650 --> 00:18:41,320
Seventy percent of the Earth's
surface is covered by water.

290
00:18:41,320 --> 00:18:44,189
But what is the name of the
largest ocean in the Earth?

291
00:18:44,189 --> 00:18:45,891
-[buzzes]
-And Mrs. Mr.?

292
00:18:46,892 --> 00:18:50,262
-Atlantic?
-Wrong. I'm so sorry.

293
00:18:50,262 --> 00:18:53,699
[Marc] I was 33 years old.
I didn't want to do a kid show.

294
00:18:53,699 --> 00:18:55,434
I didn't even know what
the hell it was.

295
00:18:55,434 --> 00:18:58,203
I just wanted to get on
television on a regular gig.

296
00:18:58,203 --> 00:18:59,872
This physical challenge is
going to be very easy.

297
00:18:59,872 --> 00:19:02,541
Amy, why don't you come up over
here and Mike right over there?

298
00:19:02,541 --> 00:19:04,710
-Have you ever been to Hawaii?
-No.

299
00:19:04,710 --> 00:19:07,179
Never been there.
It's a great place. You've never
learned to hula though?

300
00:19:07,179 --> 00:19:10,616
[Scott] You know what makes Marc
special is that he doesn't
talk down to kids.

301
00:19:10,616 --> 00:19:13,852
I mean, that he's just that guy
who's like a... a friend.

302
00:19:13,852 --> 00:19:17,723
Having somebody who's personable
and likable,

303
00:19:17,723 --> 00:19:20,659
I think made him
the right choice
for hosting that show.

304
00:19:20,659 --> 00:19:23,762
How about a round of applause
for Amy and Mike for doing such
a darn good job here for us.

305
00:19:23,762 --> 00:19:26,298
All right. Very nice.

306
00:19:26,298 --> 00:19:27,933
So first day on the set of
ouble Dare , we were all excited
and nervous

307
00:19:27,933 --> 00:19:30,169
and the bigwigs came down
from New York.

308
00:19:30,169 --> 00:19:32,271
And we just wanted
to get it right.

309
00:19:33,372 --> 00:19:35,841
Well, keep in mind, it was the
first time I'd ever done
the obstacle course.

310
00:19:35,841 --> 00:19:40,512
And I had a lot going on in my
mind, but it was also
everybody else's first time.

311
00:19:40,512 --> 00:19:44,416
So the very first obstacle
was called Nightmare.

312
00:19:44,416 --> 00:19:46,652
And there was a pillow
filled with feathers

313
00:19:46,652 --> 00:19:49,688
and there was a flag
somewhere hidden in that pillow.

314
00:19:49,688 --> 00:19:52,591
Come on, get that flag.
You can't... no, you can't help.

315
00:19:52,591 --> 00:19:55,527
Find the... find the flag.

316
00:19:55,527 --> 00:19:57,596
Find the flag.
It's in there somewhere.

317
00:19:57,596 --> 00:20:00,365
We thought somebody
put the flag in, but they didn't
put the flag in.

318
00:20:00,365 --> 00:20:03,769
So for 60 seconds, they're
going through the feathers.
There's no flag.

319
00:20:03,769 --> 00:20:06,638
Three, two, one...

320
00:20:08,440 --> 00:20:11,310
Sorry, your time is up.
We never even got
to our first flag.

321
00:20:11,310 --> 00:20:14,246
Gee, I feel bad about that.
There is a flag in there
somewhere, I promise.

322
00:20:14,246 --> 00:20:16,481
We just, uh, unfortunately don't
have time to go in and find it.

323
00:20:16,481 --> 00:20:20,719
But there is a flag in there
and, uh, we're only to
obstacle number one.

324
00:20:20,719 --> 00:20:22,788
We're cutting. Great.
Thank goodness.

325
00:20:23,455 --> 00:20:25,524
It looked scary.

326
00:20:25,524 --> 00:20:29,228
Here was a stiff host wearing
penny loafers,
trying to control kids.

327
00:20:29,228 --> 00:20:33,665
And we go to an obstacle course
that is supposed to run, uh,
eight obstacles in 60 seconds.

328
00:20:33,665 --> 00:20:37,002
I think it took us two hours to
do a 60-second obstacle course.

329
00:20:37,002 --> 00:20:40,672
We have to shoot four shows
a day to make our budget.

330
00:20:40,672 --> 00:20:44,443
And we only get one show
shot that day.

331
00:20:44,443 --> 00:20:46,745
And I am beside myself.

332
00:20:46,745 --> 00:20:49,615
After the fact, you know,
I went to Gerry and I went,
you know, "Are we okay?

333
00:20:49,615 --> 00:20:52,484
What's going on?"
"Oh, you were fantastic.
Show was fantastic."

334
00:20:52,484 --> 00:20:55,887
Little did I know she had said
to Klinghoffer, "What have I
got myself into here?

335
00:20:55,887 --> 00:20:59,725
I've sent these boys to go down
and play television
who have never done it."

336
00:20:59,725 --> 00:21:02,394
So she gets on the train to go
back to New York going,

337
00:21:02,394 --> 00:21:05,497
"Okay, I'll probably be fired
in a week."

338
00:21:05,497 --> 00:21:08,367
And then it became
what it became.

339
00:21:08,367 --> 00:21:11,536
[announcer Every weekday,
Nickelodeon gives kids the
physical challenges they want

340
00:21:11,536 --> 00:21:14,006
Double Dare.
Flying Zucchini Brothers.

341
00:21:14,006 --> 00:21:16,008
William Tell.
Rain on your Parade.

342
00:21:16,008 --> 00:21:19,611
Weatherman, Top Gum.
Scrambled Egg. And more.

343
00:21:19,611 --> 00:21:25,317
The Physical Challenge, another
reason to watch Double Dare
every weekday on Nickelodeon.

344
00:21:25,317 --> 00:21:31,423
Double Dare really went for
everything that kids laughed at

345
00:21:31,423 --> 00:21:33,592
that they weren't supposed to
laugh at.

346
00:21:33,592 --> 00:21:37,596
Having kids dive in
to pools of slime

347
00:21:37,596 --> 00:21:41,300
and come out of it
just dripping with goo.

348
00:21:41,300 --> 00:21:46,605
It was epic.
It became another cornerstone
of Nickelodeon.

349
00:21:47,005 --> 00:21:49,841
[Kenan] I just loved Double Dare
because it was, you know,
food based

350
00:21:49,841 --> 00:21:52,878
and people swimming around
and eating it and competing
at the same time

351
00:21:52,878 --> 00:21:54,780
was like the best three things
in the world.

352
00:21:55,881 --> 00:21:59,951
I don't know, it was like weird
and gross and disgusting
and fun.

353
00:21:59,951 --> 00:22:05,557
I just remember, like, you had
to reach up into a nose
for a flag or something.

354
00:22:05,557 --> 00:22:07,592
Who doesn't want to do that?
[laughs]

355
00:22:08,427 --> 00:22:11,430
Our safety record
was really good
with the exception of one kid.

356
00:22:12,698 --> 00:22:14,900
As he was coming down,
he flipped over.

357
00:22:14,900 --> 00:22:17,869
I... I could've sworn
he broke his neck.
I thought his head snapped.

358
00:22:18,437 --> 00:22:20,872
And you can hear me saying
during the entire time,
"Are you okay?

359
00:22:20,872 --> 00:22:22,474
You feel all right? You okay?"

360
00:22:22,841 --> 00:22:24,910
And you know, they got to
obstacle number six.

361
00:22:25,510 --> 00:22:27,412
And I... and you could see me.
I put my arm around the kid.

362
00:22:27,412 --> 00:22:29,514
I said, "Are you doing
all right? You doing all right?"

363
00:22:29,514 --> 00:22:31,550
You know, so... so then
afterwards we go back
in the control room.

364
00:22:31,550 --> 00:22:33,118
We watch it on slo-mo.

365
00:22:33,118 --> 00:22:35,520
This person shouldn't be
alive today.

366
00:22:35,520 --> 00:22:38,523
I mean, his head went this way,
his neck went this way.
It was frightening.

367
00:22:38,523 --> 00:22:42,694
We get done
and, uh, his father comes in.

368
00:22:44,663 --> 00:22:48,667
And he goes, "Lucky for you.
My kid's all right."
Yeah. Thanks.

369
00:22:49,101 --> 00:22:52,938
"You know, the large screen TV
was obstacle number seven."
Yeah.

370
00:22:53,472 --> 00:22:58,510
"I won't sue you if you give us
the large screen TV."

371
00:22:59,378 --> 00:23:01,747
Hey, whatever you want, man.
[laughs]

372
00:23:01,747 --> 00:23:04,082
You want that large screen TV?
Anything else you want?

373
00:23:04,082 --> 00:23:06,418
You want a piece of the set?
What else do you want?
What else can we give you?

374
00:23:07,052 --> 00:23:10,689
[Scott] So the success of Double
Dare really showed how important

375
00:23:10,689 --> 00:23:14,025
original programming was
for Nickelodeon,

376
00:23:14,025 --> 00:23:17,562
not just for ratings,

377
00:23:17,562 --> 00:23:21,800
but for Nickelodeon
to have its own identity.

378
00:23:22,401 --> 00:23:24,069
[Marc] Yeah, it became a hit
rather quickly.

379
00:23:24,069 --> 00:23:27,739
And then they asked us to start
doing personal appearances.

380
00:23:27,739 --> 00:23:32,010
So, Robin and I started
to go to malls.

381
00:23:32,010 --> 00:23:33,745
Well, you know, 10,000
people would show up.

382
00:23:33,745 --> 00:23:36,014
And then we realized,
"Oh, my God, this is huge.

383
00:23:36,014 --> 00:23:38,417
Why don't we take and start
putting it in arenas?"

384
00:23:38,417 --> 00:23:41,953
Then there became a competition
for kids because Nickelodeon
owned kids,

385
00:23:41,953 --> 00:23:44,756
I think, from that point on
they always have.

386
00:23:44,756 --> 00:23:46,958
Then when they made the deal
at Universal

387
00:23:46,958 --> 00:23:51,430
and families were forced to
bring the kids down
to be a part of it,

388
00:23:51,430 --> 00:23:53,498
uh, that's pretty heavy.

389
00:23:53,498 --> 00:23:56,568
When you plan your whole
vacation around a cable network,
that's nuts.

390
00:23:57,469 --> 00:24:01,973
[man 4] Nickelodeon is the
world's leading television
network for children.

391
00:24:01,973 --> 00:24:05,911
Two soundstages at the side of
live action programming,

392
00:24:05,911 --> 00:24:10,916
while sharing in the excitement
of taking part in programming
designed just for them.

393
00:24:10,916 --> 00:24:15,520
Children have a close up look
at how television is produced.

394
00:24:15,520 --> 00:24:18,990
[Geraldine] At one point
in the late '80s,

395
00:24:18,990 --> 00:24:22,861
we were producing seven shows
in seven different places.

396
00:24:22,861 --> 00:24:28,200
And I thought, "Wouldn't it be
great if we had a studio,
a central studio with a lot?"

397
00:24:28,200 --> 00:24:31,102
I knew that we couldn't
afford it.

398
00:24:31,102 --> 00:24:34,105
So I tried to think about
who needs us,

399
00:24:34,105 --> 00:24:38,844
who would possibly benefit
from having Nickelodeon
on their lot.

400
00:24:38,844 --> 00:24:42,681
And Universal Studios, Florida
was just getting started.

401
00:24:43,782 --> 00:24:50,255
Gerry Laybourne, who was
brilliant, went to Universal
Studios management, said,

402
00:24:50,255 --> 00:24:54,759
"You know, down here in Florida,
you got competitors
down the street

403
00:24:54,759 --> 00:24:57,929
and they got something
you don't have.
They got a mouse.

404
00:24:57,929 --> 00:25:00,131
We can be your mouse."

405
00:25:00,131 --> 00:25:04,035
[Marc] Welcome to the Nick
Studios, ladies and gentlemen,
we are live!

406
00:25:04,035 --> 00:25:07,606
First time in 11 years,
we're doing a live broadcast
on Nickelodeon,

407
00:25:07,606 --> 00:25:11,977
and it means we are coming to
you from our new home
right here in Orlando, Florida.

408
00:25:11,977 --> 00:25:15,614
These are your studios where
you can come to watch Nick
being made

409
00:25:15,614 --> 00:25:17,883
and you can audition
to be on a Nick show.

410
00:25:18,917 --> 00:25:21,553
[Alan] It was a place where
shows got produced

411
00:25:21,553 --> 00:25:24,122
because it was supposed to be
a real working studio.

412
00:25:24,122 --> 00:25:25,957
So there were two stages.

413
00:25:25,957 --> 00:25:28,059
We were probably
two floors high.

414
00:25:28,059 --> 00:25:32,631
And then on the third floor,
I think there was a glass
walkway

415
00:25:33,031 --> 00:25:35,267
that went between
the two studios.

416
00:25:35,267 --> 00:25:41,072
So the tour could look down
into either stage
from this glass walkway

417
00:25:41,072 --> 00:25:43,975
and see us actually
producing shows.

418
00:25:43,975 --> 00:25:47,612
The Orlando Nickelodeon
experience was... was wild.

419
00:25:47,612 --> 00:25:51,683
You would see this Nickelodeon
tour and you would see these
kids looking through a window.

420
00:25:51,683 --> 00:25:54,085
Looking at us like a bunch of,
like, talented fish.

421
00:25:54,653 --> 00:25:59,090
[Josh Server] At first you were
very aware of it, but after
a while you just forgot.

422
00:25:59,090 --> 00:26:01,693
So we would be in the hair
and makeup room
or in the wardrobe room.

423
00:26:01,693 --> 00:26:04,996
And then all of a sudden
you just like turn around and
there would just be like a kid

424
00:26:04,996 --> 00:26:08,133
with his face pressed up
against the glass, like.

425
00:26:08,133 --> 00:26:13,605
And so it created this like it
was like the zoo effect.
[laughs]

426
00:26:13,605 --> 00:26:15,941
And so you really felt like
you were always on.

427
00:26:15,941 --> 00:26:18,276
[Marc] Okay, folks. Here we are
in Production Alley.

428
00:26:18,276 --> 00:26:21,980
If you look up in the monitors,
that's what they're doing next
door on soundstage 19

429
00:26:21,980 --> 00:26:23,882
where they're recording
Family Double Dare .

430
00:26:23,882 --> 00:26:25,984
This is Production Alley some
of the behind the scenes rooms.

431
00:26:25,984 --> 00:26:28,253
The first room in the back
there, that's the makeup room.

432
00:26:28,253 --> 00:26:31,957
Of course, with those
bright lights, every star,
every contestant on Nick

433
00:26:31,957 --> 00:26:34,125
needs to wear makeup
to look their best.

434
00:26:34,125 --> 00:26:36,761
[Marc] After a while,
they wanted every part
of our lives exposed.

435
00:26:36,761 --> 00:26:40,231
And I hated that, especially
when you're a performer and you
need to be in makeup and hair.

436
00:26:40,231 --> 00:26:42,601
And I... I went to management,
said,

437
00:26:42,601 --> 00:26:45,737
"I'm begging you to
close the curtain
while we're getting made up

438
00:26:45,737 --> 00:26:47,339
and get that microphone
out of there."

439
00:26:47,339 --> 00:26:49,641
Well, they said
they wouldn't do it.
Okay, fine.

440
00:26:49,641 --> 00:26:52,110
So I waited one night,
until everybody was gone

441
00:26:52,110 --> 00:26:56,848
and I went in and pulled
the guts out of all the
microphones in there

442
00:26:56,848 --> 00:26:58,883
and it took them a month.

443
00:26:58,883 --> 00:27:02,287
They couldn't figure out
why the hell...
Everything's plugged in.

444
00:27:02,287 --> 00:27:04,189
Everything's plugged in.

445
00:27:04,189 --> 00:27:06,858
But I ripped all the... the
innards out of the microphone

446
00:27:06,858 --> 00:27:09,995
so they couldn't hear what the
hell we were saying because
I don't wanna be bothered.

447
00:27:09,995 --> 00:27:11,930
Sorry. No pictures.
No pictures. I'm sorry.

448
00:27:13,064 --> 00:27:14,666
[Kel Mitchel] That was our
backyard.

449
00:27:14,666 --> 00:27:16,868
Like Universal Studios
was our backyard.

450
00:27:16,868 --> 00:27:19,070
In between like breaks
and stuff like that,

451
00:27:19,070 --> 00:27:22,107
in between sketches
we would go hang out on
the Back to the Future Ride.

452
00:27:22,107 --> 00:27:26,678
[Kenan] We would like sneak into
the park at lunchtime and like
go ride like Terminator Two.

453
00:27:26,678 --> 00:27:28,179
That was like the ride
at the time.

454
00:27:29,180 --> 00:27:31,182
[Marc] Why kids wanted
to be slimed. I don't know.

455
00:27:31,182 --> 00:27:33,418
When we built Universal Studios,
we had a whole room

456
00:27:33,418 --> 00:27:36,821
where people would get slimed
on a regular basis.

457
00:27:36,821 --> 00:27:39,124
[Alan] It was part of the
tour attraction.

458
00:27:39,124 --> 00:27:41,893
They'd go in and they'd play
some Nickelodeon games

459
00:27:41,893 --> 00:27:45,096
that were similar to the games
that were played on
Nickelodeon's game shows.

460
00:27:45,096 --> 00:27:49,034
And one kid would get...
would get slimed.
And it was a great time.

461
00:27:49,934 --> 00:27:53,405
[Geraldine] Nickelodeon Studios
was a big step forward for us

462
00:27:53,405 --> 00:27:57,409
because it said to the world
that we were big.

463
00:27:57,409 --> 00:27:59,911
We had a big physical presence.

464
00:27:59,911 --> 00:28:03,948
So when people would come,
when advertisers would
come down here and see us,

465
00:28:03,948 --> 00:28:07,819
we were no longer
a cable television channel.

466
00:28:07,819 --> 00:28:10,922
We were something
gigantic for kids.

467
00:28:10,922 --> 00:28:15,994
[Alan] Nickelodeon Studios
became the thing that got kids
to say to their parents,

468
00:28:15,994 --> 00:28:18,363
"We got to go
to Universal Studios, Florida."

469
00:28:18,363 --> 00:28:22,333
And the lines to get into that
attraction were enormous.

470
00:28:22,333 --> 00:28:27,005
[Anne Kreamer] That gave us
a home base.
It was in your face, Disney.

471
00:28:27,005 --> 00:28:30,909
You know, here we are.
We've got this other thing
going on right now.

472
00:28:30,909 --> 00:28:34,245
And it really created
an anchor and attraction thing

473
00:28:34,245 --> 00:28:39,417
that extended further that sense
of kids being able to touch
and see and participate

474
00:28:39,417 --> 00:28:42,087
in this thing they love,
Nickelodeon.

475
00:28:44,889 --> 00:28:49,728
The Nickelodeon team was
constantly pushing itself.

476
00:28:49,728 --> 00:28:54,833
We were constantly
thinking about
what should we be doing next?

477
00:28:54,833 --> 00:28:59,170
You know, how did that work out?
And very conscious of not
repeating ourselves.

478
00:28:59,170 --> 00:29:05,310
So going into live action
with a show like Hey Dude
was the next chapter.

479
00:29:10,515 --> 00:29:12,217
[announcer 2] Hey Dude.

480
00:29:14,285 --> 00:29:17,889
♪ It's a little wild
And a little strange ♪

481
00:29:18,289 --> 00:29:22,127
♪ When you make your home
Out on the range ♪

482
00:29:22,127 --> 00:29:25,530
[Anne Sweeney] Hey Dude was
of critical moment
for Nickelodeon.

483
00:29:25,530 --> 00:29:30,401
To do a scripted show,
to do something that other
networks did.

484
00:29:30,401 --> 00:29:32,537
They did scripted television.

485
00:29:32,537 --> 00:29:37,308
So it was critical that
this was written for kids.

486
00:29:37,308 --> 00:29:43,481
And, you know, you look back at
some of the writers that we had,
Lisa Melamed, Graham Yost,

487
00:29:43,481 --> 00:29:46,384
I mean, these are real writers
in Hollywood.

488
00:29:46,384 --> 00:29:52,023
Hey Dude was one of
Nickelodeon's first
scripted series.

489
00:29:52,023 --> 00:29:56,094
I would say almost the
equivalent of Saved by the Bell,
but on a dude ranch.

490
00:29:56,094 --> 00:30:00,431
Hey Du,e
half hour live action comedy

491
00:30:00,431 --> 00:30:03,268
was about kids working
at a dude ranch in Arizona

492
00:30:03,268 --> 00:30:06,037
that has just been purchased
by a guy from New York.

493
00:30:06,037 --> 00:30:08,306
So a real city slicker,
a real dude.

494
00:30:08,306 --> 00:30:11,042
Mr. Ernst.
And he's there
with his son, Buddy.

495
00:30:11,810 --> 00:30:13,845
Beautiful. Just beaut.

496
00:30:14,579 --> 00:30:17,115
That's just beautiful, isn't it?

497
00:30:17,115 --> 00:30:19,884
It is hot, but beautiful.

498
00:30:20,518 --> 00:30:24,022
[Graham] And for a season,
there was a dog and then that
was just too much work.

499
00:30:24,022 --> 00:30:26,124
So, Cassie just kind of
disappeared.

500
00:30:26,124 --> 00:30:28,827
Cassie. Cassie. Go get it.
Get it.

501
00:30:28,827 --> 00:30:31,162
There were no veterans
on the show.

502
00:30:31,162 --> 00:30:33,531
There were no people who had
been working in the business
for years who could say,

503
00:30:33,531 --> 00:30:36,467
"Oh, don't do that."
We were all just
figuring it out.

504
00:30:37,335 --> 00:30:43,441
You know, it was an inexpensive
cable show for kids,
but we never wrote down to it.

505
00:30:43,441 --> 00:30:46,611
[Graham] I always said to people
it was a little bit like
writers' boot camp in that,

506
00:30:46,611 --> 00:30:49,280
"Okay, let's write the classics.

507
00:30:49,280 --> 00:30:53,618
Have... we've got Brad and Ted,
who, you know, girl and boy
who really like each other,

508
00:30:53,618 --> 00:30:55,954
but they're always fighting.

509
00:30:55,954 --> 00:30:57,322
Well, let's have them get
handcuffed together
and lose the key."

510
00:31:01,526 --> 00:31:03,261
That's a classic.

511
00:31:03,261 --> 00:31:06,030
Dave Brisbin, he played
Mr. Ernst, the ranch owner.

512
00:31:06,030 --> 00:31:08,166
Let's have him trip and fall
into a water trough.

513
00:31:08,166 --> 00:31:11,903
Man, we went into the
water trough...
whenever in doubt have him...

514
00:31:11,903 --> 00:31:13,538
someone fall in the
water trough.

515
00:31:16,074 --> 00:31:20,311
[Christine] We shot Hey Dude
in Tucson, Arizona,
in the middle of the desert.

516
00:31:20,311 --> 00:31:26,150
It was the Tanque Verde Ranch,
which is actually a place that
people go for vacations

517
00:31:26,150 --> 00:31:28,653
for a dude ranch experience.

518
00:31:28,653 --> 00:31:33,524
But we had some property
off of the ranch itself
and they built sets.

519
00:31:33,524 --> 00:31:39,964
It was really interesting.
They really developed a real
hybrid way of making a TV show.

520
00:31:40,431 --> 00:31:45,336
What they had miscalculated
was the heat and the locations

521
00:31:45,336 --> 00:31:48,106
because the sets
weren't air conditioned.

522
00:31:48,106 --> 00:31:52,110
And one time we put a
thermometer on the hat
of the boom man

523
00:31:52,110 --> 00:31:54,412
and it was one hundred
and twenty six degrees.

524
00:31:54,412 --> 00:31:56,114
We could fry eggs.

525
00:31:57,115 --> 00:31:59,584
[Graham] Everyone felt they were
lucky to be working.

526
00:31:59,584 --> 00:32:03,521
They were having fun,
very little attitude
or anything.

527
00:32:03,521 --> 00:32:08,960
I think we absolutely bonded
more because we were
living on location.

528
00:32:08,960 --> 00:32:12,096
I mean, what do you do
when you're 17 years old

529
00:32:12,096 --> 00:32:14,933
in the middle of the desert
making this show?

530
00:32:14,933 --> 00:32:16,434
But it was the best.

531
00:32:16,434 --> 00:32:20,138
It was super fun
and we all had the best time.

532
00:32:20,538 --> 00:32:23,241
[Lisa] Ultimately, at the end of
the day, our stories were about

533
00:32:23,241 --> 00:32:28,079
the kids taking care of each
other and being generous to each
other and being good friends.

534
00:32:28,079 --> 00:32:32,216
And I think if you have the
privilege of putting something
out there in the world,

535
00:32:32,216 --> 00:32:34,018
that's what it should be.

536
00:32:34,018 --> 00:32:38,256
[Anne Sweeney] I think because
we had learned a lot about
ourselves

537
00:32:38,256 --> 00:32:43,594
and had been successful
with Hey Dude , we felt ready
to take on more scripted.

538
00:32:43,594 --> 00:32:46,965
[fanfare]

539
00:32:50,134 --> 00:32:52,470
[Steve] The idea for
Salute Your Shorts came about

540
00:32:52,470 --> 00:32:57,275
because I was a counselor at
summer camp up in Maine
and I met a guy named Tom Hill.

541
00:32:57,275 --> 00:33:00,378
We decided to take our
summer camp experience

542
00:33:00,378 --> 00:33:03,548
and put it into a big humor book
called    Salute Your Shorts.

543
00:33:03,548 --> 00:33:05,717
Nickelodeon had just begun

544
00:33:05,717 --> 00:33:08,019
creating new shows for...
for kids and they're looking
for things.

545
00:33:08,019 --> 00:33:11,656
And they thought that camp would
be a perfect arena for them

546
00:33:11,656 --> 00:33:15,593
because it was kids in a kids'
environment and it was kids
living by their own rules.

547
00:33:15,593 --> 00:33:19,063
♪ We run, we jump
We swim and play ♪

548
00:33:19,063 --> 00:33:21,599
♪ We row and go on trips ♪

549
00:33:22,567 --> 00:33:26,337
♪ But the things that last
Forever ♪

550
00:33:26,337 --> 00:33:29,407
♪ Are our dear friendships ♪

551
00:33:30,341 --> 00:33:32,110
♪ Camp Anawanna ♪

552
00:33:32,110 --> 00:33:34,412
♪ We hold you in our hearts ♪

553
00:33:34,412 --> 00:33:36,447
♪ And when we think about you ♪

554
00:33:36,447 --> 00:33:38,449
♪ It makes me wanna fart ♪

555
00:33:38,449 --> 00:33:42,086
[Steve] As we were casting,
one of the things we wanted to
make sure that we're doing

556
00:33:42,086 --> 00:33:44,589
was to get kids
who were natural.

557
00:33:44,589 --> 00:33:47,759
We wanted less acting
and we wanted more normal kids.

558
00:33:47,759 --> 00:33:51,796
I remember casting for the pilot
when it was me as Budnick

559
00:33:51,796 --> 00:33:53,798
and Michael as Donkey Lips.

560
00:33:53,798 --> 00:33:56,601
I remember feeling like
that's... this is going to work.

561
00:33:56,601 --> 00:33:58,136
Meet my best friend
in the entire world.

562
00:33:58,136 --> 00:34:00,505
This is Eddie
"Donkey Lips" Gelfen.

563
00:34:00,505 --> 00:34:03,808
I can hock a loogie eight feet
in the air and catch it
with my tongue.

564
00:34:03,808 --> 00:34:08,413
I lived with just my father
and we... he was like
a single parent family.

565
00:34:08,413 --> 00:34:12,050
We couldn't afford cable
at that time in our life.

566
00:34:12,050 --> 00:34:15,787
So I was literally working
on the Nickelodeon show

567
00:34:15,787 --> 00:34:18,356
and not being able to watch it
at that moment.

568
00:34:18,356 --> 00:34:20,658
[Venus] Being a child actor
in Los Angeles

569
00:34:20,658 --> 00:34:24,128
and then also just the kind
of upbringing that I had,

570
00:34:24,128 --> 00:34:28,766
I wasn't actually exposed
to that much diversity.

571
00:34:28,766 --> 00:34:32,270
So I was the only black kid
on this show, you know.

572
00:34:32,270 --> 00:34:34,172
So, "at that time",
that was very diverse.

573
00:34:34,739 --> 00:34:36,808
[Steve] We're trying to
break the rules.

574
00:34:36,808 --> 00:34:39,710
We were trying to do things that
were... that had never been done
before.

575
00:34:39,710 --> 00:34:43,481
My goal was to make it look
as cinematic,
and as large as possible.

576
00:34:43,481 --> 00:34:47,585
And so I pitched the show saying
that the camera would be
up on the roof,

577
00:34:47,585 --> 00:34:50,254
under the bed,
it would be behind the ball.

578
00:34:50,254 --> 00:34:52,590
And we always want to
do things differently.

579
00:34:52,590 --> 00:34:55,560
Hey, everybody,
it's awful waffle time!

580
00:34:55,560 --> 00:34:58,763
Awful waffle. Awful waffle.
Awful waffle.

581
00:34:58,763 --> 00:35:00,798
What's an awful waffle?

582
00:35:00,798 --> 00:35:02,467
[Michael] So one of the
questions a lot of people
want to know is

583
00:35:02,467 --> 00:35:05,336
what is an awful waffle?

584
00:35:05,336 --> 00:35:07,738
Well, we don't truly know!

585
00:35:07,738 --> 00:35:12,510
The awful waffle, I... I never
heard it explained in detail.

586
00:35:12,510 --> 00:35:16,247
It has something to do with like
a tennis... some sort of racket
and syrup.

587
00:35:17,215 --> 00:35:19,317
And from there, you can use
your imagination or ask Steve.

588
00:35:19,317 --> 00:35:22,320
Maybe he'll finally...
he'll finally spill the beans.

589
00:35:22,320 --> 00:35:26,124
Do you want to know the secret
of the awful waffle?

590
00:35:26,124 --> 00:35:28,226
There's some secrets
that cannot be told.

591
00:35:28,226 --> 00:35:29,861
And the secret of the awful
waffle is one of them.

592
00:35:31,596 --> 00:35:34,165
Did I ever receive pushback
from Nickelodeon? Of course.

593
00:35:34,165 --> 00:35:39,270
They were the studio and they
were ultimately in charge of...
of... of what got on

594
00:35:39,270 --> 00:35:41,672
and what the rules were.

595
00:35:41,672 --> 00:35:44,142
One of the big pushbacks was an
episode where a kid was gonna
sneak out of the bunk

596
00:35:44,142 --> 00:35:46,811
and he was going to go down to
the lodge and he was going to
steal candy.

597
00:35:46,811 --> 00:35:50,681
Note from network,
"Children cannot steal candy."

598
00:35:50,681 --> 00:35:52,817
The big problem was obesity.

599
00:35:52,817 --> 00:35:54,585
We're gonna... we're very
concerned with obesity
and healthy eating.

600
00:35:54,585 --> 00:35:56,854
That's what the network said.
So we had to change it.

601
00:35:56,854 --> 00:36:01,692
And instead, the child had to
sneak out of his bunk,
sneak down to the lodge,

602
00:36:01,692 --> 00:36:03,327
risk being thrown out.

603
00:36:03,327 --> 00:36:06,230
And he had to go
and steal an orange.

604
00:36:07,165 --> 00:36:09,500
[Danny] It was like being
in camp.

605
00:36:09,500 --> 00:36:12,837
The crew, we had the same sort
of group of people,
and it was... it was fun.

606
00:36:12,837 --> 00:36:15,373
We had a lot of fun
on that show.

607
00:36:15,373 --> 00:36:19,277
[Steve] We were able to tell
stories where the kid didn't
have to win at the end.

608
00:36:19,277 --> 00:36:21,345
There was disappointment.
There were bullies.

609
00:36:21,345 --> 00:36:22,947
Kids at home responded to that.

610
00:36:22,947 --> 00:36:24,849
Those were real world problems
that they were facing.

611
00:36:24,849 --> 00:36:28,252
And so now they were able to
watch characters on the screen

612
00:36:28,252 --> 00:36:30,588
who reflected their lives
at home.

613
00:36:30,955 --> 00:36:33,257
I got to go to work
and have pie fights.

614
00:36:33,257 --> 00:36:35,693
I've got to go to work
and play dodgeball.

615
00:36:35,693 --> 00:36:40,364
There was no better time
in my professional career
than makiSalute Your Shorts.

616
00:36:43,868 --> 00:36:47,438
[Big Pete] It all started
right here on the 50-yard line,

617
00:36:47,438 --> 00:36:52,577
with a sky-high
whirling discus throw
that killed an innocent squid.

618
00:36:52,577 --> 00:36:56,480
[Danny TamberellPete & Pete
was a very weird show, like it
wasn't for everybody.

619
00:36:56,480 --> 00:37:01,319
And because of that,
I think what people latched on
to was that sort of weirdness.

620
00:37:01,319 --> 00:37:05,556
People used to say
it was    Twin Peaks
meets the Wonder Years .

621
00:37:05,556 --> 00:37:07,892
[Drake] Pete & Pete .
Oh, my gosh.

622
00:37:07,892 --> 00:37:11,796
I mean, if you watch that show
now, have you watched it
recently? It is brilliant.

623
00:37:12,363 --> 00:37:15,833
[Will McRobb] I think the goal
of Pete & Pete was to tell a
story the way kids tell stories,

624
00:37:15,833 --> 00:37:19,370
where it's just one big stream
of consciousness,

625
00:37:19,370 --> 00:37:23,541
a burst of images
and half completed thoughts

626
00:37:23,541 --> 00:37:26,844
that underneath it all was a
layer of deep nostalgia.

627
00:37:26,844 --> 00:37:31,882
But on top of that, it was sort
of filtered through a very
fractured mindset

628
00:37:31,882 --> 00:37:34,685
of... of... of the narrator.

629
00:37:34,685 --> 00:37:36,954
I think one of the things that
made people realize that Pete
& Pewas something different

630
00:37:36,954 --> 00:37:37,955
was in our opening credits.

631
00:37:37,955 --> 00:37:41,659
[theme music playing]

632
00:37:41,659 --> 00:37:45,363
♪ Hey, smilin' strange ♪

633
00:37:45,363 --> 00:37:49,333
♪ You're lookin' happily
Deranged ♪

634
00:37:49,333 --> 00:37:53,704
We give a tattoo a credit and we
give a plate in Mom's head
their own credits.

635
00:37:53,704 --> 00:37:55,039
Petunia was my tattoo.

636
00:37:55,039 --> 00:37:57,475
Nobody knows how I got it,

637
00:37:57,475 --> 00:38:02,446
but every time I shake my...
my wrist like this,

638
00:38:02,446 --> 00:38:05,716
I can make her dance,
my mom fainted.

639
00:38:05,716 --> 00:38:08,452
So I had to wear long sleeved
shirts even in the summer.

640
00:38:08,452 --> 00:38:11,055
I've seen a lot of Petunia
tattoos, all pretty unique.

641
00:38:11,055 --> 00:38:13,491
A lot of people are like
"Hey, is the tattoo real?"

642
00:38:13,491 --> 00:38:17,561
I was like, "No, it's not,
it's not real.
I was seven years old."

643
00:38:17,561 --> 00:38:19,397
It was interesting that we
could get away with that then.

644
00:38:19,397 --> 00:38:21,899
I mean, you know, she's sort
of a partly clad woman.

645
00:38:21,899 --> 00:38:24,902
I mean, it's like a real
hardcore tattoo, something
an old sailor would have.

646
00:38:24,902 --> 00:38:28,372
Someone did something
illegal to a child.

647
00:38:28,372 --> 00:38:30,374
Then we put it on Nickelodeon.

648
00:38:30,741 --> 00:38:34,011
The main difference between
Big Pete and Little Pete
would have to be that

649
00:38:34,011 --> 00:38:40,318
Little Pete is secure in his
childlike imagination and brain.

650
00:38:40,318 --> 00:38:43,554
But Big Pete was always
struggling with,
"Do I want to stay a kid?

651
00:38:43,554 --> 00:38:45,022
Do I want to grow up?"

652
00:38:45,022 --> 00:38:46,991
He's at the crossroads
and I'm not there yet.

653
00:38:46,991 --> 00:38:50,461
And I want him to stay with me.
And he wants to stay, too.

654
00:38:50,461 --> 00:38:53,364
But he also has his own
friends in high school.

655
00:38:53,364 --> 00:38:54,832
[Michael] Big Pete
and Ellen's relationship,

656
00:38:54,832 --> 00:38:57,034
as we're introduced to it
in the beginning,

657
00:38:57,034 --> 00:38:59,737
is "you're a girl
and you're a friend,
but you're not a girlfriend."

658
00:38:59,737 --> 00:39:03,674
Listen, you're a girl
and you're a friend,
but you're not a girlfriend.

659
00:39:03,674 --> 00:39:06,010
And that's from
Pete's point of view.

660
00:39:06,010 --> 00:39:09,847
But we do see their relationship
develop over time,
both in the "Day of the Dot",

661
00:39:09,847 --> 00:39:12,683
which was early on
in our series production,

662
00:39:12,683 --> 00:39:16,487
and the
"Valentine's Day Massacre",
which was one of our specials.

663
00:39:16,487 --> 00:39:20,691
You can see that, you know,
Pete and Ellen also might have
feelings for each other.

664
00:39:20,691 --> 00:39:24,061
And that, I think helps kids
understand, you know,
about growing up.

665
00:39:24,061 --> 00:39:26,497
Maybe your childhood friends
turn into something else.

666
00:39:28,466 --> 00:39:31,836
There are a lot of excellent
musician cameos
that were on Pete & Pete .

667
00:39:31,836 --> 00:39:34,905
[upbeat music playing]

668
00:39:38,576 --> 00:39:41,379
Katherine Dieckmann,
who was the director.

669
00:39:41,379 --> 00:39:43,748
She's had directed
Shiny Happy People.

670
00:39:43,748 --> 00:39:45,950
She directed Stand.

671
00:39:45,950 --> 00:39:49,687
Because of her contacts,
she was able to get
Michael Stipe to be on the show.

672
00:39:49,687 --> 00:39:53,524
I think once we got
Michael Stipe on the show,
we had the cool cred.

673
00:39:53,958 --> 00:39:57,895
So then it was like,
"Well, let's see
if we can get Iggy Pop."

674
00:39:58,963 --> 00:40:00,998
Iggy Pop's like,
"Oh, yeah, I'll do it."

675
00:40:00,998 --> 00:40:02,833
Iggy Pop was so cool.

676
00:40:02,833 --> 00:40:04,802
He just wanted to hang
and do more stuff.

677
00:40:04,802 --> 00:40:06,570
So they would just start
adding him into scenes

678
00:40:06,570 --> 00:40:09,039
because he wanted to hang out
and he wanted to stay.

679
00:40:09,039 --> 00:40:11,442
I'm sorry, Gumdrop.

680
00:40:11,442 --> 00:40:14,645
But I'd have to be an idiot
to let you go trick or treating.

681
00:40:15,413 --> 00:40:17,615
[Michael] Artie,
the Strongest Man in the World,

682
00:40:17,615 --> 00:40:22,686
was a character that became
Little Pete's bodyguard
and personal protector.

683
00:40:25,089 --> 00:40:30,528
And he's a guy who wears pajamas
and can move houses

684
00:40:30,528 --> 00:40:33,597
and fly, apparently,
if he moves fast enough.

685
00:40:33,597 --> 00:40:34,999
[Will] Some people didn't think
he existed.

686
00:40:34,999 --> 00:40:36,567
He just lives
in the kid's imagination.

687
00:40:36,567 --> 00:40:40,471
Some people thought
he was disgusting,

688
00:40:40,471 --> 00:40:44,809
and that tight fitting outfit
certainly didn't help
the argument.

689
00:40:44,809 --> 00:40:47,211
My mom didn't like that
he wore the tights, though.

690
00:40:47,211 --> 00:40:52,883
The first time Toby put on the
tights, I don't know if he was
wearing the thickest underwear.

691
00:40:52,883 --> 00:40:55,886
And so, you know,
my mom was like,

692
00:40:55,886 --> 00:41:01,025
"Who is this guy running around
in tights,
anatomically outlined?"

693
00:41:01,025 --> 00:41:06,697
[laughs] Like, can you give this
guy an extra pair of boxers
or undies or something?

694
00:41:06,697 --> 00:41:11,202
Come on. We would, you know,
go on all sorts of
crazy adventures together.

695
00:41:11,202 --> 00:41:15,206
And then one day,
he had to leave me.

696
00:41:15,206 --> 00:41:18,676
You're different Viking, now.

697
00:41:19,977 --> 00:41:21,111
Yes, I have to go.

698
00:41:21,111 --> 00:41:22,847
No!

699
00:41:22,847 --> 00:41:24,014
Yes.

700
00:41:27,651 --> 00:41:33,224
Everything you need to learn
is in here.

701
00:41:34,758 --> 00:41:37,995
Out there is some boy
who need me.

702
00:41:37,995 --> 00:41:42,666
He's small. He... he's puny...
Like you were.

703
00:41:42,666 --> 00:41:45,870
But, Artie,
you're my best friend.

704
00:41:45,870 --> 00:41:48,739
I always will be,
my little Viking.

705
00:41:48,739 --> 00:41:50,975
For me personally as a kid
like that resonated with me

706
00:41:50,975 --> 00:41:53,944
because that was exactly
where I was at in that moment.

707
00:41:53,944 --> 00:42:00,951
You know, being like fifth or
sixth grade and people starting
to not do kid things anymore.

708
00:42:00,951 --> 00:42:07,591
And... and it was a nice way of
showing that sort of crossroads
to... to other kids,

709
00:42:07,591 --> 00:42:10,528
and I think that those episodes
actually, you know,

710
00:42:10,528 --> 00:42:14,098
really resonate with the people
that like the show
for that reason.

711
00:42:14,098 --> 00:42:18,936
I know that I'm still nostalgic
for that time in... in history
sometimes

712
00:42:18,936 --> 00:42:22,206
when you were younger
and... and didn't know
so much stuff,

713
00:42:22,206 --> 00:42:27,678
and ice cream was the most
important thing on... on like
a hot afternoon in the summer.

714
00:42:27,678 --> 00:42:32,650
Being a show about growing up,
and being that people hopefully
never stop growing up,

715
00:42:32,650 --> 00:42:35,185
it'll hopefully always be
important to them.

716
00:42:39,690 --> 00:42:42,826
Hi, I'm Clarissa.
Clarissa Darling.

717
00:42:44,094 --> 00:42:48,799
Clarissa really captured what
we called the middle aged kid.

718
00:42:48,799 --> 00:42:53,237
We realized in conversations
that we were having with kids

719
00:42:53,237 --> 00:42:59,009
that life got tricky in about
sixth grade, seventh grade,
eighth grade.

720
00:42:59,009 --> 00:43:01,145
Some mornings you just don't
want to go to school.

721
00:43:01,145 --> 00:43:04,348
[Anne Sweeney] By the time you
figured out who you were as a
kid,

722
00:43:04,348 --> 00:43:10,821
you were thrown in to this
pre-teen space
that was uncomfortable.

723
00:43:10,821 --> 00:43:15,626
Clarissa really became
representative of that kid.

724
00:43:15,626 --> 00:43:19,730
Clarissa, the only abnormal
child of two perfectly
normal parents.

725
00:43:19,730 --> 00:43:20,998
[knocking]

726
00:43:20,998 --> 00:43:23,300
Unless, of course,
you count him.

727
00:43:23,300 --> 00:43:25,669
She was really relatable.

728
00:43:25,669 --> 00:43:28,072
And it was funny how, you know,
she was always making fun
of her brother,

729
00:43:28,072 --> 00:43:32,176
and how she just had
kind of a quirky parents that
kind of let her just be herself.

730
00:43:32,176 --> 00:43:35,212
[Larisa] She was smart
and interesting and marched to
the beat of her own drummer.

731
00:43:35,212 --> 00:43:37,915
And I just wanted to be
her best friend.

732
00:43:37,915 --> 00:43:40,784
Did you not like to break the
middle things off pens and use
them to clean my toenails?

733
00:43:40,784 --> 00:43:42,152
No.

734
00:43:42,152 --> 00:43:44,722
Clarissa Darling was...
she was a lot like me.

735
00:43:44,722 --> 00:43:50,094
She was just a girl who was
tough, thick skinned, creative.

736
00:43:50,094 --> 00:43:52,062
She was very stylish,
which I was not.

737
00:43:52,062 --> 00:43:53,797
Talk about a wardrobe, huh.

738
00:43:53,797 --> 00:43:55,866
[Melissa] You know,
just kind of nonconformist.

739
00:43:55,866 --> 00:43:57,968
Doesn't care what anyone thinks
and is going to pave
her own way.

740
00:43:57,968 --> 00:44:00,671
All I know is I'd like to
change my mind all the time.

741
00:44:00,671 --> 00:44:02,973
[Alan] Clarissa Explains It All
changed the world.

742
00:44:03,641 --> 00:44:06,944
She was the first
female character

743
00:44:06,944 --> 00:44:09,947
who wasn't sitting by the phone
waiting for the boy to call.

744
00:44:09,947 --> 00:44:15,285
Clarissa is a smart,
independent, self-assured
14-year-old girl.

745
00:44:15,285 --> 00:44:17,121
Clarissa is a feminist.

746
00:44:17,121 --> 00:44:19,123
[Geraldine] I think girls are
fantastic.

747
00:44:19,123 --> 00:44:21,325
I think they're really
interesting.

748
00:44:21,325 --> 00:44:24,895
And I think actually, boys like
girls, even though they say
they don't.

749
00:44:24,895 --> 00:44:27,331
I think they deeply do.

750
00:44:27,331 --> 00:44:31,669
I just think they don't like
girly shows because they're
produced in a stupid way.

751
00:44:31,669 --> 00:44:33,871
They hit on stereotypes
of girls.

752
00:44:34,271 --> 00:44:38,375
[Alan] You know, the... the wise
people of show business
were always quick to tell you

753
00:44:38,375 --> 00:44:44,915
that girls will watch shows
starring boys, but boys will not
watch shows starring girls.

754
00:44:44,915 --> 00:44:48,085
[Melissa] And Clarissa kind of
debunked that really.

755
00:44:48,085 --> 00:44:52,923
When Clarissa came on, they were
just as many boy viewers in the
demographic as there were girls.

756
00:44:52,923 --> 00:44:56,460
So it kind of, I think the
ratings were better
than they expected

757
00:44:56,460 --> 00:44:59,363
because it had a... it had
a much wider demographic.

758
00:44:59,363 --> 00:45:02,299
Mom, don't you realize
that if I don't watch TV,

759
00:45:02,299 --> 00:45:05,302
I won't be able to keep up with
the cultural level of my peers?

760
00:45:06,336 --> 00:45:10,841
[Mitchell] Trying to create
Clarissa was just mainly that I
was thinking of every cool girl

761
00:45:10,841 --> 00:45:15,846
that I knew and I kind of,
you know, amalgamated
all those into this girl.

762
00:45:15,846 --> 00:45:17,948
[Melissa] That was a big
audition process.

763
00:45:17,948 --> 00:45:20,784
I think it was the third
audition, and I was
sitting with Mitchell,

764
00:45:20,784 --> 00:45:23,220
it was like an interview
process thing.

765
00:45:23,220 --> 00:45:25,723
And he wanted to talk to me,
and he said, "Do you like
the New Kids on the Block?"

766
00:45:25,723 --> 00:45:29,460
♪ You got the right stuff
Baby ♪

767
00:45:29,460 --> 00:45:33,997
And I went, "Oh, I hate them"
and then I went, "Oh, no,
this guy's in Hollywood.

768
00:45:33,997 --> 00:45:36,734
He probably knows them.
And I just...
and everyone loves them.

769
00:45:36,734 --> 00:45:39,403
And why did I say that?"
And he goes,
"Well, who do you like?"

770
00:45:39,403 --> 00:45:41,205
And I said,
"I like They Might Be Giants."

771
00:45:41,205 --> 00:45:43,040
♪ Istanbul was Constantinople ♪

772
00:45:43,040 --> 00:45:44,875
♪ Now it's Istanbul
Not Constantinople ♪

773
00:45:44,875 --> 00:45:47,778
And he was like, "Okay."
And that stuck with him.

774
00:45:47,778 --> 00:45:50,013
Then They Might Be Giants became
a big part of Clarissa,

775
00:45:50,013 --> 00:45:52,516
we had the posters on the wall
and I think we mentioned him
a few times.

776
00:45:52,516 --> 00:45:56,120
I like Twizzlers, Jawbreakers,
and Sugar Bombs.

777
00:45:56,120 --> 00:45:58,922
John, the one without the
glasses in They Might Be Giants.

778
00:45:58,922 --> 00:46:01,225
It turns out that he loved
those answers

779
00:46:01,225 --> 00:46:04,128
because I wasn't, you know,
conforming to what
all the little girls loved,

780
00:46:04,128 --> 00:46:05,996
New Kids on the Block,
and I couldn't stand them.

781
00:46:05,996 --> 00:46:08,966
[Mitchell] She was, like,
flawless in her presentation.

782
00:46:08,966 --> 00:46:11,201
She was utterly charming
and relaxed.

783
00:46:11,201 --> 00:46:15,472
But she had none of that fakey
kid actor stuff,
which I was terrified of.

784
00:46:15,472 --> 00:46:17,407
[Alan] You can't teach it.

785
00:46:17,407 --> 00:46:20,944
You can't pretend it's there
when it's not there.

786
00:46:20,944 --> 00:46:24,548
Some people just have it,
and she was a star.

787
00:46:24,548 --> 00:46:28,285
Hey, if you're looking for
advice, you never have to
look far.

788
00:46:28,285 --> 00:46:30,087
[Melissa] My mom wouldn't let
them touch my eyebrows.

789
00:46:30,087 --> 00:46:32,156
They weren't allowed
to pluck them.

790
00:46:32,156 --> 00:46:34,491
I barely wore lipstick.
You know, there was
like no eye makeup.

791
00:46:34,491 --> 00:46:38,228
It was just kind of a concealer
or a little blush to make me
look alive on camera

792
00:46:38,228 --> 00:46:40,531
under the bright, bright lights.
And that was it, really.

793
00:46:40,531 --> 00:46:43,133
But I think that's what people
related to, like,
"Yeah, I know that girl,"

794
00:46:43,133 --> 00:46:44,568
or "I am that girl," you know?

795
00:46:44,568 --> 00:46:49,540
When I went to do a theme song,
I just went to the coolest girl
that I knew

796
00:46:49,540 --> 00:46:52,075
and the coolest girl I knew
was Rachel Sweet.

797
00:46:52,075 --> 00:46:54,278
♪ Listen to me, baby ♪

798
00:46:54,278 --> 00:46:56,146
♪ I won't play the fool ♪

799
00:46:56,146 --> 00:46:57,881
♪ Rather see you dead
Little boy ♪

800
00:46:57,881 --> 00:46:59,483
♪ Than be with another girl ♪

801
00:47:00,017 --> 00:47:02,486
And I didn't really give her
any direction at all.

802
00:47:02,486 --> 00:47:03,954
That's all Rachel.

803
00:47:04,421 --> 00:47:06,456
♪ Na, na, nanana ♪

804
00:47:08,325 --> 00:47:11,428
♪ Na, na, na, na, na, na ♪

805
00:47:11,428 --> 00:47:14,031
♪ All right, all right ♪

806
00:47:14,031 --> 00:47:17,334
[Geraldine] Our goal with
Clarissa was to get Clarissa
to be really interesting.

807
00:47:17,334 --> 00:47:21,171
She had a computer,
she had a friend, Sam,
who climbed in her window.

808
00:47:21,171 --> 00:47:26,977
[Mitchell] The core idea of Sam
was that he was a boy who was a
friend, but not a boyfriend.

809
00:47:26,977 --> 00:47:31,515
And that was, you know,
if you talk about what was
sort of unique

810
00:47:31,515 --> 00:47:33,851
and forward looking about it.
That was it.

811
00:47:33,851 --> 00:47:36,420
That was the way I see it,
love is a rollercoaster

812
00:47:36,420 --> 00:47:38,622
You mean, it makes you barf?

813
00:47:38,622 --> 00:47:41,558
No, I mean, once you get to the
top, the only thing you can do
is come down.

814
00:47:41,558 --> 00:47:43,560
It was great to see her break
the fourth wall, you know,

815
00:47:43,560 --> 00:47:46,196
literally talking
to the audience
and talking to the camera.

816
00:47:46,196 --> 00:47:48,098
Since we're going to be
hanging out a lot

817
00:47:48,098 --> 00:47:50,434
and I'm going to explain all the
things that go on around here,

818
00:47:50,434 --> 00:47:52,870
I think you should know
a few things about me.

819
00:47:52,870 --> 00:47:55,239
There's a lot of speculation
about what Clarissa
would do as an adult.

820
00:47:55,239 --> 00:47:57,875
There was a book written,
Mitchell wrote a book called
Things I Can't Explain.

821
00:47:57,875 --> 00:48:01,111
I hold very dear to the things
that were dear to her
when she was younger

822
00:48:01,111 --> 00:48:03,146
because that's what
I wrapped my character around.

823
00:48:03,146 --> 00:48:05,315
So I feel like she would be
in New York.

824
00:48:05,315 --> 00:48:08,051
She would be loving New York.

825
00:48:08,051 --> 00:48:09,920
You know, probably dated Sam,
didn't end up with him, you
know, those high school ones,

826
00:48:09,920 --> 00:48:12,422
they can be a little rocky.

827
00:48:12,422 --> 00:48:17,895
Marrying some kind of creative
type or, you know, just living
the high life in New York.

828
00:48:22,432 --> 00:48:28,438
We felt that we were a full
network for kids and the
obvious missing piece was news.

829
00:48:28,438 --> 00:48:35,178
The real idea behind Nick News
was to nurture a better group

830
00:48:35,178 --> 00:48:37,347
of political candidates

831
00:48:37,347 --> 00:48:39,449
for the sake of our democracy.

832
00:48:39,449 --> 00:48:44,054
We tried to figure out who in
the world tells stories
about the news.

833
00:48:44,054 --> 00:48:45,656
And it was Linda Ellerbee.

834
00:48:45,656 --> 00:48:48,358
At Christmas, many people
go home for the holidays.

835
00:48:48,358 --> 00:48:50,360
What if you don't have
a home to go to?

836
00:48:50,360 --> 00:48:54,064
Many homeless people we see
on the streets seem to be alone.

837
00:48:54,064 --> 00:48:55,966
But what you may not
have seen

838
00:48:55,966 --> 00:48:59,069
are the thousands of homeless
families across the country.

839
00:48:59,069 --> 00:49:01,405
There are kids your age
with no home.

840
00:49:02,372 --> 00:49:06,209
[Geraldine] How do you tell
stories so kids feel like
they're part of the world?

841
00:49:06,209 --> 00:49:09,279
Not frightened by the world?
We weren't trying to
break stories.

842
00:49:09,279 --> 00:49:11,281
We weren't trying to
heighten things.

843
00:49:11,281 --> 00:49:13,517
We were trying to make it
understandable.

844
00:49:13,517 --> 00:49:20,190
The HIV virus that I have
attained, I will have to retire
from the Lakers.

845
00:49:20,190 --> 00:49:26,563
When Magic Johnson was diagnosed
HIV positive,

846
00:49:26,563 --> 00:49:29,599
I called David Stern and I said,

847
00:49:29,599 --> 00:49:34,071
"If you ever want this explained
to kids, Linda and I are ready
to do this."

848
00:49:34,071 --> 00:49:38,208
When Magic Johnson went
on television and said
he was HIV positive,

849
00:49:38,208 --> 00:49:43,046
he also said he wanted to
help kids know more about AIDS
and safer sex.

850
00:49:43,046 --> 00:49:44,581
Good.

851
00:49:44,581 --> 00:49:47,684
So when she went on the set
with Magic Johnson,

852
00:49:47,684 --> 00:49:50,520
he didn't know anything
about what she was going to do.

853
00:49:50,520 --> 00:49:53,357
And the first thing
she said was...

854
00:49:53,724 --> 00:49:57,427
How many people sitting here
are HIV positive?

855
00:49:57,427 --> 00:49:59,696
And these three little kids
raise their hand.

856
00:50:00,430 --> 00:50:02,566
And one of them starts to sob.

857
00:50:03,166 --> 00:50:06,303
And God bless Magic Johnson,
he just calms her down.

858
00:50:06,303 --> 00:50:12,042
I want people to know that
we're just normal people.

859
00:50:12,042 --> 00:50:14,444
[Magic] Mm-hmm. Oh.

860
00:50:14,444 --> 00:50:18,782
You don't have to cry.
You don't have to cry...

861
00:50:20,717 --> 00:50:23,787
[crying]

862
00:50:24,421 --> 00:50:29,559
Because we are normal people.
Okay. We are.

863
00:50:32,229 --> 00:50:35,065
You just want to be treated
like that, right?

864
00:50:35,065 --> 00:50:39,302
You just want your friends
to play with you and call you up

865
00:50:39,302 --> 00:50:44,508
and come by
and still have sleepovers
and things like that, right?

866
00:50:45,042 --> 00:50:47,644
Yes. And it's okay to cry.

867
00:50:47,644 --> 00:50:49,112
It's okay to cry.

868
00:50:49,780 --> 00:50:52,082
[Geraldine] It was really
magical television.

869
00:50:57,287 --> 00:51:00,490
There was a sign on my door
from a newspaper clipping.

870
00:51:00,490 --> 00:51:05,662
If it ain't broke,
fix it anyway, which is really
what you have to do.

871
00:51:05,662 --> 00:51:08,165
You know, we were so successful.

872
00:51:08,165 --> 00:51:12,235
We had 56 percent
of all kids' kid TV viewing.

873
00:51:12,702 --> 00:51:18,075
We were... we were growing
at 36 percent a year
with a 40 percent profit margin.

874
00:51:18,075 --> 00:51:20,644
So we had to continually
reinvent.

875
00:51:20,644 --> 00:51:25,482
♪ I'm here with my friends
Nickelodeon ♪

876
00:51:25,482 --> 00:51:29,686
♪ The song never ends
Nickelodeon! ♪

877
00:51:30,654 --> 00:51:33,523
[Anne Sweeney] We had done a lot
of animation in our shorts work,

878
00:51:33,523 --> 00:51:37,794
so we were starting to
get comfortable
with the kind of animation,

879
00:51:37,794 --> 00:51:42,232
the style of animation, that was
reflective of Nickelodeon;

880
00:51:42,232 --> 00:51:45,602
the channel, the environment,
the tone, the sense of humor.

881
00:51:45,602 --> 00:51:48,772
And Vanessa Coffey was hired

882
00:51:48,772 --> 00:51:53,477
to really put Nickelodeon
into the animation business.

883
00:51:53,477 --> 00:51:58,448
[Jim] Vanessa Coffey is just
an amazing person
and a great visionary.

884
00:51:58,448 --> 00:52:02,853
The thing that Vanessa did
that nobody else would do
is she says,

885
00:52:02,853 --> 00:52:07,457
"I want them to be
creator driven,
original pieces." That's big.

886
00:52:07,457 --> 00:52:11,862
Things that were being on TV
was, you know, was the
Ninja TurtlesWhere's Waldos    ,

887
00:52:11,862 --> 00:52:15,632
it was things that had books
and games and stuff behind it.

888
00:52:15,632 --> 00:52:19,636
[Vanessa] Basically, it was
if you had a toy,
then you could get a show.

889
00:52:19,636 --> 00:52:24,241
Transformers, GI Joe,
My Little Pony    ,
commercials basically for toys.

890
00:52:24,241 --> 00:52:27,144
And after a while, I just
didn't want to do that anymore.

891
00:52:27,144 --> 00:52:31,181
So they said,
"Why don't you go out
and find stuff that you like?"

892
00:52:31,181 --> 00:52:36,586
So in two weeks I came back with
ug, Rugra, and    Ren & Stimpy .

893
00:52:36,586 --> 00:52:42,726
It still is amazing to me
to think back that those are
your first three projects

894
00:52:42,726 --> 00:52:45,929
and they turn into your first
three animated hits.

895
00:52:46,830 --> 00:52:49,366
[narratoYou won't find them
in Never Neverland.

896
00:52:49,366 --> 00:52:52,469
They're not squishy and sweet
and they don't make you
go goo-galoo.

897
00:52:52,469 --> 00:52:55,739
They're the Nicktoons.
Doug, Ren & Stimpy,
the Rugrats!

898
00:52:55,739 --> 00:52:59,543
Turn to the Nicktoons every
Sunday morning, starting at
ten/nine Central on Nick.

899
00:52:59,910 --> 00:53:04,748
[Geraldine] With Rugrats,
Arlene Klasky had this idea

900
00:53:04,748 --> 00:53:09,819
because she had small children
of, you know, what would
it be from their point of view?

901
00:53:09,819 --> 00:53:11,755
And she said, "I want to do
a show about babies."

902
00:53:11,755 --> 00:53:14,324
I thought, "What do I do with
babies, babies, babies?"

903
00:53:14,324 --> 00:53:18,695
That night I went to sleep
thinking about babies.

904
00:53:18,695 --> 00:53:21,865
And I remember when my
youngest brother came
home from the hospital,

905
00:53:21,865 --> 00:53:24,434
you know, he's like a week old.

906
00:53:24,434 --> 00:53:26,803
So his eyes aren't focusing
and he's drooling and he can't
lift his head, you know.

907
00:53:26,803 --> 00:53:29,339
And I thought
she can't be that stupid.

908
00:53:29,339 --> 00:53:30,941
I bet he's faking me out.

909
00:53:30,941 --> 00:53:34,277
I bet when we leave the room,
he gets up and talks.

910
00:53:34,277 --> 00:53:39,482
So I go into the pitch with
Vanessa and I said
"A bunch of incognizant babies.

911
00:53:39,482 --> 00:53:42,452
But when the adults
leave the room, it turns out
the babies can talk."

912
00:53:42,452 --> 00:53:45,422
And she looks at me and says,
"That's what I want.
Go make that."

913
00:53:45,422 --> 00:53:46,890
And that's how Rugrats happened.

914
00:53:46,890 --> 00:53:49,726
[theme music playing]

915
00:53:51,561 --> 00:53:54,898
The designs for Rugrats,
when I showed them around
was like, "Aargh.

916
00:53:54,898 --> 00:53:57,767
They're kind of ugly."
I know.

917
00:53:57,767 --> 00:53:59,569
I love that. I love ugly.

918
00:53:59,569 --> 00:54:01,905
How come everybody draws
babies as these beautiful ones?

919
00:54:01,905 --> 00:54:05,442
When they first come out,
heads are kind of weird looking,
kind of funny looking.

920
00:54:05,442 --> 00:54:07,677
And that's why the Rugrats
were drawn like they were.

921
00:54:07,677 --> 00:54:10,013
And that was so real.

922
00:54:10,013 --> 00:54:13,817
[Geraldine] The writing was
so clever. The characters were
so fresh-looking.

923
00:54:13,817 --> 00:54:16,586
You'd never seen anything
on TV like that.

924
00:54:16,586 --> 00:54:19,322
Everybody fell in love with it
immediately.

925
00:54:19,322 --> 00:54:21,391
I know, let's play
with my new ball!

926
00:54:21,391 --> 00:54:23,026
[gasps]

927
00:54:23,026 --> 00:54:25,862
[Vanessa] Tommy was modeled
after Paul Germain's son.

928
00:54:25,862 --> 00:54:31,368
He's the leader
and he is fearless.

929
00:54:31,368 --> 00:54:32,669
Who's with me?

930
00:54:42,779 --> 00:54:44,581
Let's go!

931
00:54:44,581 --> 00:54:46,716
[Paul] If my main character
is this intrepid leader,

932
00:54:46,716 --> 00:54:49,919
then I thought,
my next character had to be
this guy who was fearful

933
00:54:49,919 --> 00:54:51,655
and that was Chuckie.

934
00:54:51,655 --> 00:54:53,623
I don't know, Tommy.

935
00:54:53,623 --> 00:54:55,659
I don't think this is
such a good idea.

936
00:54:55,659 --> 00:54:58,328
Come on, don't be a baby.

937
00:54:58,328 --> 00:55:01,564
So we had Phil and Lil, who were
kind of... we always thought of
them as the peanut gallery.

938
00:55:01,564 --> 00:55:02,766
They're just crazy. [laughs]

939
00:55:02,766 --> 00:55:06,836
And then we also thought,
"Who do we have as a villain?"

940
00:55:06,836 --> 00:55:10,373
And when I was in fifth grade,
I used to get picked on
by this girl bully.

941
00:55:10,373 --> 00:55:13,443
And I thought, that's cool...
I've never seen a girl bully
before.

942
00:55:13,443 --> 00:55:17,747
And what if the key to her
is that she's really sweet
and cute to the adults

943
00:55:17,747 --> 00:55:19,816
and she's a monster
to the other kids?

944
00:55:19,816 --> 00:55:24,087
When we get to the party, daddy,
can I play with little Tommy?

945
00:55:24,087 --> 00:55:25,422
Sure, sweetie.

946
00:55:25,855 --> 00:55:27,924
Listen up, dummy.

947
00:55:27,924 --> 00:55:29,559
This may be your birthday,
but when the presents
are opened,

948
00:55:29,559 --> 00:55:32,028
I get first dibs on the toys.

949
00:55:32,028 --> 00:55:36,599
Gabor Csupo, who... who was
one of the other creators
of the show, and my boss,

950
00:55:36,599 --> 00:55:39,502
came to me and said,
"I've got a great idea
for the music for the show.

951
00:55:39,502 --> 00:55:42,072
I want to get this guy
Mark Mothersbaugh
to do the sound for the show."

952
00:55:42,072 --> 00:55:44,908
And I thought, "Well, that's the
guy from Devo, you're not
gonna be able to get him."

953
00:55:46,109 --> 00:55:47,911
♪ Crack that whip ♪

954
00:55:49,379 --> 00:55:50,914
♪ Give the past a slip ♪

955
00:55:50,914 --> 00:55:53,083
We did all this research
and finally we tracked him down.

956
00:55:53,083 --> 00:55:54,951
And he was really into doing it.

957
00:55:54,951 --> 00:55:59,989
[theme music playing]

958
00:56:01,791 --> 00:56:04,361
There were all these weird
instruments
that sounded childlike

959
00:56:04,361 --> 00:56:07,397
and creepy and yet cute
at the same time,

960
00:56:07,397 --> 00:56:10,367
it was really perfect for what
the tone of the show was.

961
00:56:14,637 --> 00:56:18,875
[theme music playing]

962
00:56:28,818 --> 00:56:34,691
[Geraldine] With Doug,
Jim Jenkins had been one of the
original puppeteers in Pinwheel.

963
00:56:34,691 --> 00:56:41,531
And he went off,
worked for Sesame Street
on small animated projects

964
00:56:41,531 --> 00:56:44,134
and wrote a book called Doug.

965
00:56:45,135 --> 00:56:47,036
[Jim] I got a phone call.

966
00:56:47,036 --> 00:56:49,839
They're looking for original
ideas to make into animation.

967
00:56:49,839 --> 00:56:54,811
So I went over to Nickelodeon
with this book proposal,
Doug Got a New Pair of Shoes.

968
00:56:54,811 --> 00:57:01,084
He came in with his book, which
was like bound together from,
you know, FedEx or something.

969
00:57:01,084 --> 00:57:04,454
And I looked at Jim and I looked
at his drawing of Doug.

970
00:57:04,454 --> 00:57:08,625
And I talked to Jim
and his sweet demeanor

971
00:57:08,625 --> 00:57:13,763
and his vulnerability
was all that I needed.

972
00:57:13,763 --> 00:57:18,768
If you know Jim Jenkins,
he is the most decent, kind,
lovely human being.

973
00:57:18,768 --> 00:57:24,541
And this series was about
a wonderfully kind guy.

974
00:57:24,541 --> 00:57:26,876
It just was Jim Jenkins.

975
00:57:26,876 --> 00:57:31,714
Later, she told me that what
she had done is run to
the person she reports to

976
00:57:31,714 --> 00:57:35,051
and said, "I like this guy.
I want to take him to pilot."

977
00:57:35,051 --> 00:57:38,855
That just doesn't happen.
That is a... that is a miracle.

978
00:57:38,855 --> 00:57:40,156
And it changed my life.

979
00:57:41,157 --> 00:57:43,960
Doug is about as real
as I can think of

980
00:57:43,960 --> 00:57:47,230
depicting the life of an
eleven and a half year old kid.

981
00:57:47,230 --> 00:57:50,867
It's animated
and it's super exaggerated

982
00:57:50,867 --> 00:57:54,204
with what's the best
and the worst that can happen
in Doug's imagination.

983
00:57:54,204 --> 00:57:56,639
But to me, it feels very real.

984
00:57:56,639 --> 00:58:00,677
I think a lot of kids aren't the
most popular
and they're not the big loser.

985
00:58:00,677 --> 00:58:02,579
They're sort of here
in the middle.

986
00:58:02,579 --> 00:58:05,682
I think that's the majority
of what kids are dealing with,

987
00:58:05,682 --> 00:58:10,620
taking chances,
believing in yourself,
trusting your friends.

988
00:58:10,620 --> 00:58:13,890
Doug's fortunate to have Skeeter
as a best friend

989
00:58:13,890 --> 00:58:18,595
and somebody that's
a lot easier, breezier,
you know, about life.

990
00:58:18,595 --> 00:58:20,563
Yo, man,
let me take care of this.

991
00:58:20,563 --> 00:58:24,167
The new kid wants three
moo cows, one no cucs,
one no sneakers,

992
00:58:24,167 --> 00:58:27,070
one wet one, four cubers,
and four from the vine.

993
00:58:27,070 --> 00:58:28,671
Do you want anything else?

994
00:58:28,671 --> 00:58:31,140
How do you order a salad
from the salad bar?

995
00:58:32,775 --> 00:58:35,044
One salad from the salad bar!

996
00:58:35,612 --> 00:58:42,218
And Patti. Oh, my goodness,
Patti, who's so understanding
and patient with his craziness.

997
00:58:42,218 --> 00:58:44,721
From the moment Doug arrives
in Bluffington,

998
00:58:44,721 --> 00:58:49,859
he sees this girl on a bicycle
and he's done.

999
00:58:51,027 --> 00:58:53,796
Trying to find the voice
of Patti Mayonnaise.
I could hear it.

1000
00:58:53,796 --> 00:58:55,765
I could hear it my head
and I just couldn't find it.

1001
00:58:55,765 --> 00:58:58,001
We were casting
all over the place

1002
00:58:58,001 --> 00:59:02,305
and I was at home in
New York City in my apartment
getting ready for work.

1003
00:59:02,305 --> 00:59:04,240
And the TV is on
in the background.

1004
00:59:04,240 --> 00:59:07,577
And all of a sudden I hear
this voice in a commercial.

1005
00:59:07,944 --> 00:59:10,246
It happened to be
a mayonnaise commercial.

1006
00:59:10,246 --> 00:59:13,883
Today, this fella comes in,
says he'll have chicken salad.

1007
00:59:13,883 --> 00:59:15,985
Then he won't. Then he will.

1008
00:59:15,985 --> 00:59:18,555
I say, "Darling,
make up your mind."

1009
00:59:18,555 --> 00:59:20,590
Says he's cuttin' down
on cholesterol.

1010
00:59:20,590 --> 00:59:23,226
I show him Kraft
Cholesterol Free.

1011
00:59:23,226 --> 00:59:25,695
Welcome back to mayo, I say!

1012
00:59:25,695 --> 00:59:27,564
And I'm like, that's the voice.

1013
00:59:27,564 --> 00:59:29,866
That... that's it.

1014
00:59:29,866 --> 00:59:31,768
That... that... that girl
right there. That's her.
That's Patti Mayonnaise!

1015
00:59:31,768 --> 00:59:33,903
Are you doing anything
on Friday night?

1016
00:59:33,903 --> 00:59:36,039
No, not yet. I mean.

1017
00:59:36,039 --> 00:59:38,875
Well, would you like
to go see a movie?

1018
00:59:38,875 --> 00:59:41,177
Sure. Who else is going?

1019
00:59:41,177 --> 00:59:44,314
Well, nobody yet.
I mean, I wasn't planning
to ask anybody.

1020
00:59:44,314 --> 00:59:47,083
-You weren't?
-Did you want to invite
someone else?

1021
00:59:47,083 --> 00:59:50,787
No. Well, that is... you mean,
just me and you?

1022
00:59:50,787 --> 00:59:51,988
Well, yeah.

1023
00:59:51,988 --> 00:59:53,856
Oh.

1024
00:59:53,856 --> 00:59:55,291
I mean, if...
if you don't want to.
That's okay.

1025
00:59:55,291 --> 00:59:58,227
No, I mean, yes. I mean.
Well, it sounds great.

1026
00:59:58,227 --> 00:59:59,996
Oh, good.

1027
00:59:59,996 --> 01:00:02,832
I'll meet you in front of the
Uniplex Friday at 7:30.

1028
01:00:02,832 --> 01:00:06,002
-Sounds great. See yah!
-See yah!

1029
01:00:06,636 --> 01:00:08,871
Wow! Just me and Patti.

1030
01:00:08,871 --> 01:00:12,241
I'd say the number one question
asked of me when we tour
or whatever it is,

1031
01:00:12,241 --> 01:00:14,744
when is Doug going to
kiss Patti?

1032
01:00:14,744 --> 01:00:16,145
And we held that off.

1033
01:00:16,145 --> 01:00:17,880
You know, you want to
keep that tension.

1034
01:00:17,880 --> 01:00:21,017
But also, I like the innocence
of where it is.

1035
01:00:21,017 --> 01:00:22,752
He dreams about it plenty.

1036
01:00:22,752 --> 01:00:24,621
It was, it was simple.

1037
01:00:24,621 --> 01:00:26,856
And I think because of that,
it was... it was beautiful.

1038
01:00:26,856 --> 01:00:30,259
Hello.
Hope you like Bluffington.

1039
01:00:30,259 --> 01:00:33,796
I. Love. Bluffington.

1040
01:00:35,131 --> 01:00:38,801
[Jim] When Doug needed
a alter ego superhero,

1041
01:00:38,801 --> 01:00:43,673
I'm thinking, what is the most
unexpected, unlikely of heroes?

1042
01:00:44,073 --> 01:00:46,075
And I thought about a quail.

1043
01:00:46,075 --> 01:00:49,379
[narrator] Quail Man fighting
a never ending battle for truth,

1044
01:00:49,379 --> 01:00:52,015
justice and the way
of the way of the quail.

1045
01:00:52,015 --> 01:00:56,653
The quail, they sit still
hoping you walk by.

1046
01:00:56,653 --> 01:00:58,087
That's their power.

1047
01:00:58,087 --> 01:01:01,157
Restraint is their big power.
I love that.

1048
01:01:01,157 --> 01:01:05,662
That... that they would use that
instead of big muscles
or, you know, flames.

1049
01:01:05,662 --> 01:01:07,930
It would just be like
being patient.

1050
01:01:09,198 --> 01:01:11,367
Doug messed up
on a regular basis.

1051
01:01:11,367 --> 01:01:16,372
He always had a fork in the road
and took the wrong fork
and went "Whoa."

1052
01:01:16,372 --> 01:01:18,307
And then got on the right track.

1053
01:01:18,307 --> 01:01:21,778
That feels a lot like
how life really works.

1054
01:01:25,848 --> 01:01:29,686
I had set up in a hotel room
and I had people coming in
to pitch things.

1055
01:01:29,686 --> 01:01:31,120
John Kricfalusi came in.

1056
01:01:31,120 --> 01:01:33,823
He had four projects
that he was pitching.

1057
01:01:33,823 --> 01:01:39,328
The only thing that I liked was
there was a dog and a cat
in his project called Your Gang.

1058
01:01:39,328 --> 01:01:42,331
I said, "If you take that
dog and cat,

1059
01:01:42,331 --> 01:01:45,802
let's pull those out and let's
create a show around them."

1060
01:01:45,802 --> 01:01:48,871
Because of those characters
are incredible.

1061
01:01:50,039 --> 01:01:52,909
[theme music playing]

1062
01:01:59,182 --> 01:02:03,219
[Vanessa] Things that we did on
Ren & Stimpy    were scary
for Nickelodeon.

1063
01:02:03,219 --> 01:02:05,221
It didn't look like
anything else.

1064
01:02:05,221 --> 01:02:09,158
I guess we just wanted to be
kind of sickening as possible.

1065
01:02:09,992 --> 01:02:11,194
[gargling]

1066
01:02:11,194 --> 01:02:13,096
How are you fellas doing?

1067
01:02:13,096 --> 01:02:15,765
Fortunately,
I was working for somebody.

1068
01:02:16,132 --> 01:02:23,106
Gerry Laybourne. Her theory was
that when she hired somebody
to do a job, she let us do it.

1069
01:02:23,873 --> 01:02:26,976
So I didn't have a lot of people
looking over my shoulders.

1070
01:02:26,976 --> 01:02:30,046
I don't think anybody looked at
our storyboards before we shot.

1071
01:02:30,046 --> 01:02:34,183
And it probably shows now that
there weren't... there wasn't
a lot of oversight

1072
01:02:34,183 --> 01:02:37,987
because especially
with Ren & Stimpy
is there's some pretty wild

1073
01:02:37,987 --> 01:02:39,255
and crazy stuff in there.

1074
01:02:39,255 --> 01:02:41,824
Animators are very
sneaky people.

1075
01:02:41,824 --> 01:02:43,226
I didn't even know what
a dingleberry was.

1076
01:02:43,226 --> 01:02:44,527
[ding]

1077
01:02:44,527 --> 01:02:47,396
You can string
the dingleberry garland.

1078
01:02:47,396 --> 01:02:48,898
Huh?

1079
01:02:48,898 --> 01:02:50,967
We had such great talent
on that show.

1080
01:02:50,967 --> 01:02:54,170
Vicky Jensen, who was doing
background painting.

1081
01:02:54,170 --> 01:02:58,241
I had her direct as the first
show that she's ever directed.

1082
01:02:58,841 --> 01:03:01,210
It was about the village
that made that show.

1083
01:03:01,210 --> 01:03:04,847
I mean, Lynn Nailor, Jim Smith,
Vincent Waller, Bob Camp.

1084
01:03:04,847 --> 01:03:06,783
Bob Camp, he's amazing.

1085
01:03:06,783 --> 01:03:08,484
I mean, he wrote the Log song.

1086
01:03:08,484 --> 01:03:10,820
♪ What rolls down stairs
Alone or in pairs ♪

1087
01:03:10,820 --> 01:03:12,822
♪ Falls over
Your neighbor's dog? ♪

1088
01:03:12,822 --> 01:03:14,557
♪ What's great for a snack
And fits on your back ♪

1089
01:03:14,557 --> 01:03:16,526
♪ It's log, log, log ♪

1090
01:03:16,526 --> 01:03:18,528
♪ It's log, log ♪

1091
01:03:18,528 --> 01:03:20,563
♪ It's big, it's heavy
It's wood ♪

1092
01:03:20,563 --> 01:03:22,498
♪ It's log, log ♪

1093
01:03:22,498 --> 01:03:24,567
♪ It's better than bad
It's good ♪

1094
01:03:24,567 --> 01:03:28,004
Ren & Stimpy    , because of
the... the crossover audience,

1095
01:03:28,004 --> 01:03:33,042
MTV thought this should be
for us, it's our audience,
which it was.

1096
01:03:33,042 --> 01:03:36,546
We were drawing their audience
to Nickelodeon.

1097
01:03:36,546 --> 01:03:39,415
I think that what Ren & Stimpy
did for Nickelodeon

1098
01:03:39,415 --> 01:03:41,551
was bring in a new...
a whole new audience.

1099
01:03:41,551 --> 01:03:54,564
♪ Happy, Happy, Joy, Joy ♪

1100
01:03:55,264 --> 01:03:58,868
Ren & Stimpy    was
groundbreaking for Nickelodeon.
It's just that simple.

1101
01:03:58,868 --> 01:04:00,102
It was groundbreaking.

1102
01:04:01,204 --> 01:04:03,573
[Jim] As far as the Nicktoons
growing,

1103
01:04:03,573 --> 01:04:07,610
definitely you wanted to see
what was going to be the...
the incoming freshmen.

1104
01:04:07,610 --> 01:04:09,078
You know, the new guys.

1105
01:04:09,078 --> 01:04:13,282
After the three
original series launched

1106
01:04:13,282 --> 01:04:16,619
and it was time to start
doing other pilots,

1107
01:04:16,619 --> 01:04:21,190
Joe Murray came in
with his pitch for Rocko.

1108
01:04:27,597 --> 01:04:30,333
Heh-heh, good as new.

1109
01:04:30,333 --> 01:04:33,102
♪ Rocko's Modern Life ♪

1110
01:04:33,102 --> 01:04:35,905
Rocko's Modern Life.

1111
01:04:35,905 --> 01:04:41,911
[Vanessa] It was a combination
of the sitcom like Rugrats ,
and    Ren & Stim,y

1112
01:04:41,911 --> 01:04:43,246
which is crazy,

1113
01:04:43,246 --> 01:04:45,314
and it had a lot of heart
like Doug too.

1114
01:04:45,314 --> 01:04:49,652
I mean, Heffer and Rocko's
relationship was so great.

1115
01:04:49,652 --> 01:04:56,525
Rocko, Rocko, Rocko, you no want
to be hanging with
big fat bovine dork man!

1116
01:04:58,127 --> 01:04:59,228
[thud]

1117
01:05:01,197 --> 01:05:03,933
That bovine dork
is my best friend.

1118
01:05:03,933 --> 01:05:08,237
And if he's not good enough
for your club,
I'm not good enough.

1119
01:05:08,237 --> 01:05:10,506
Rocko had a lot of irreverence.

1120
01:05:10,506 --> 01:05:15,344
We had set this pace
with Ren & Stimpy that
you could push the envelope

1121
01:05:15,344 --> 01:05:17,980
and, you know,
bust it wide open.

1122
01:05:17,980 --> 01:05:21,117
Rocis one of the cartoons
that made it okay
for cartoons to be funny again.

1123
01:05:21,117 --> 01:05:26,255
I think then and now as...
as new people discover Rocko

1124
01:05:26,255 --> 01:05:28,991
and as the kids who grew
up on it and go into adulthood,

1125
01:05:28,991 --> 01:05:31,394
they're still discovering
how subversive it was.

1126
01:05:31,394 --> 01:05:33,062
Better split up
and look for food.

1127
01:05:36,232 --> 01:05:37,566
[munching]

1128
01:05:38,567 --> 01:05:39,669
[roars]

1129
01:05:41,237 --> 01:05:43,139
[whines]

1130
01:05:43,139 --> 01:05:46,475
[Paul] We were like the first
original cartoons on cable.

1131
01:05:46,475 --> 01:05:50,713
The idea that there would be
a network that would
show cartoons every day

1132
01:05:50,713 --> 01:05:52,648
and then eventually
24 hours a day.

1133
01:05:52,648 --> 01:05:55,351
That never happened
in history before.

1134
01:05:55,351 --> 01:05:58,154
So, it was the beginning
of a revolution,
but we did know that.

1135
01:05:58,721 --> 01:06:02,425
[Angela] That was their vision
for what Nicktoons
would look like.

1136
01:06:02,425 --> 01:06:06,562
And every show that was
animated after that really kind
of came out of that likeness.

1137
01:06:10,333 --> 01:06:14,570
[woman Next Friday catch
sneak peek of the next level
of game shows Nick Arcade

1138
01:06:14,570 --> 01:06:19,141
after the Nick Hit List
at seven/six Central
only in Nick's O-Zone.

1139
01:06:21,277 --> 01:06:23,245
I've always liked game
shows growing up.

1140
01:06:23,245 --> 01:06:26,515
And game shows went away,
I think, for a long time.

1141
01:06:26,515 --> 01:06:29,085
Marc did such a spectacular job
with Double Dare.

1142
01:06:29,085 --> 01:06:32,621
I always thought him as the
quintessential game show host.

1143
01:06:32,621 --> 01:06:37,026
And then you had Nick Arcade,
which was sort of
a new technology show,

1144
01:06:37,026 --> 01:06:39,061
and then you had
Phil Moore doing it,

1145
01:06:39,061 --> 01:06:43,032
who is also great at what he did
with his endless supply
of energy.

1146
01:06:43,032 --> 01:06:44,500
[cheering]

1147
01:06:44,500 --> 01:06:46,736
Thank you, thank you, thank you.

1148
01:06:46,736 --> 01:06:49,305
All right, thank you and welcome
Nickelodeon Arcade

1149
01:06:49,305 --> 01:06:53,109
where your video savvy
and your video game skills
are put to the ultimate test.

1150
01:06:53,109 --> 01:06:56,445
They wanted to have an
original element Nick Arcade
aside from the end game.

1151
01:06:56,445 --> 01:07:00,516
Basically they book end the show
with an original game
at the front,

1152
01:07:00,516 --> 01:07:02,351
and an original thing
at the end.

1153
01:07:02,351 --> 01:07:04,120
In the middle,
we play what you knew.

1154
01:07:04,120 --> 01:07:06,622
We're about to face-off
in a game we call Brainstorm.

1155
01:07:06,622 --> 01:07:10,126
And in this game, each team
has to protect
their cerebral neurons

1156
01:07:10,126 --> 01:07:12,328
from these incoming
nerve impulses.

1157
01:07:12,328 --> 01:07:16,198
The face-off games,
when we started out,
was really just glorified Pong.

1158
01:07:16,599 --> 01:07:19,568
It really was.
You know, they disguised Pong.

1159
01:07:19,568 --> 01:07:21,737
That's what they did.

1160
01:07:21,737 --> 01:07:25,041
And I would say from here
it's safe to say that
yellow team wins.

1161
01:07:25,041 --> 01:07:26,375
All right, yellow team!

1162
01:07:27,109 --> 01:07:28,377
Right. Here they go.

1163
01:07:30,679 --> 01:07:33,582
[Michael Ray] Well, being on
Nick Arcade with Danny Cooksey.

1164
01:07:33,582 --> 01:07:37,253
It was pretty cool because
the guys got to go
against the girls.

1165
01:07:37,253 --> 01:07:40,356
Could you, like, possibly like
do the song for me
going Camp Anawanna?

1166
01:07:40,356 --> 01:07:41,791
Sure. Yeah.

1167
01:07:42,425 --> 01:07:44,260
One, two, three...

1168
01:07:44,260 --> 01:07:46,228
♪ Camp Anawanna ♪

1169
01:07:46,228 --> 01:07:48,330
♪ We hold you in our hearts ♪

1170
01:07:48,330 --> 01:07:50,366
♪ And when we think about you ♪

1171
01:07:50,366 --> 01:07:52,201
♪ It makes me wanna fart! ♪

1172
01:07:52,201 --> 01:07:53,402
[Phil] Yeah!

1173
01:07:55,504 --> 01:07:58,207
[Phil Moore] The video zone,
when you went inside that,

1174
01:07:58,207 --> 01:08:02,378
that was really just blue screen
and anything that you touched
had to be physically built.

1175
01:08:02,378 --> 01:08:05,548
So when you saw the kids
walk upstairs,
there was a blue staircase

1176
01:08:05,548 --> 01:08:10,152
and everything was designed
exactly in the shape
that you saw on TV.

1177
01:08:10,152 --> 01:08:13,556
In order to see
where to move around,

1178
01:08:13,556 --> 01:08:16,459
they had television monitors
strategically placed all over.

1179
01:08:16,459 --> 01:08:19,862
It was thoroughly odd
because you're...
you're playing these games

1180
01:08:19,862 --> 01:08:25,701
and you're staring off on... at
these monitors and you can't
really see what's going on.

1181
01:08:25,701 --> 01:08:27,570
It was a lot of fun.
I... I love...

1182
01:08:27,570 --> 01:08:29,572
I would have loved to done
a lot more of the game shows.

1183
01:08:29,572 --> 01:08:33,375
[Kirk] And then, of course,
they came up with
Legends of the Hidden Temple .

1184
01:08:33,375 --> 01:08:36,112
It was like a Raiders of
the Lost Ark game show.

1185
01:08:36,112 --> 01:08:40,216
[man 5] In Nickelodeon's never
ending quest to give you
what you want comes...

1186
01:08:40,216 --> 01:08:42,585
Legends of the Hidden Temple.

1187
01:08:42,585 --> 01:08:46,322
The first game show that lets
kids live out
legendary adventures.

1188
01:08:46,322 --> 01:08:47,323
It's physical.

1189
01:08:47,323 --> 01:08:48,824
Metaphysical.

1190
01:08:48,824 --> 01:08:51,227
Olmec is the star
of the show, he really is.

1191
01:08:51,227 --> 01:08:56,465
[Kirk] I mean, he's this big
weird rock that sits
in the middle of the set

1192
01:08:56,465 --> 01:09:01,170
and he basically guides
everybody with his stories
and his legends

1193
01:09:01,170 --> 01:09:05,875
and sets the whole thing up
for kids to succeed
and try to conquer

1194
01:09:05,875 --> 01:09:08,377
and achieve the lesson
of the day.

1195
01:09:08,377 --> 01:09:12,281
It was just a big giant
haunted house, is what it was.

1196
01:09:12,281 --> 01:09:17,153
And if you're a kid,
you're watching that show, you
get the crap scared out of you

1197
01:09:17,153 --> 01:09:19,655
because you're trying to make it
through something,

1198
01:09:19,655 --> 01:09:24,560
and you never know when some
freaky dude's going to come out
of some room and grab you.

1199
01:09:24,560 --> 01:09:26,328
And what a beautiful thing
that was.

1200
01:09:26,328 --> 01:09:28,597
Now, that was television.

1201
01:09:28,597 --> 01:09:32,735
Do, do, do you have it?
Do, do, do you have it??

1202
01:09:32,735 --> 01:09:34,203
Guts.

1203
01:09:34,203 --> 01:09:35,804
[Geraldine] Oh, God.
Guts was so fun.

1204
01:09:35,804 --> 01:09:37,873
What we tried to do
was show kids

1205
01:09:37,873 --> 01:09:40,743
we're not doing a cheap
little television network
for you.

1206
01:09:40,743 --> 01:09:45,314
We're making this as interesting
and as exciting
as we possibly can.

1207
01:09:45,314 --> 01:09:47,383
[Mike] Welcome to Guts.

1208
01:09:47,383 --> 01:09:50,553
The action sport show
that's gonna make you sweat.

1209
01:09:52,454 --> 01:09:54,490
Hello, everyone,
I'm Mike O'Malley!

1210
01:09:54,490 --> 01:09:57,793
Welcome to the Extreme Arena,
home of Nickelodeon    Guts:

1211
01:09:57,793 --> 01:10:01,397
the action sports show where
kids live out their
greatest sports fantasies.

1212
01:10:01,397 --> 01:10:03,899
[Geraldine] It was a much more
physical game than we'd had,

1213
01:10:03,899 --> 01:10:09,205
and we were always concerned
about not having boys
win everything.

1214
01:10:09,205 --> 01:10:15,611
So it had to have enough stuff
in the game that a girl
could have a chance of winning.

1215
01:10:15,611 --> 01:10:17,947
[Kirk] These game shows
were really amazing.

1216
01:10:17,947 --> 01:10:20,983
Nickelodeon really tapped into
something completely unique

1217
01:10:20,983 --> 01:10:23,552
that wasn't like
any other network.

1218
01:10:28,624 --> 01:10:32,828
-Hey. Nick.
-Junior.

1219
01:10:32,828 --> 01:10:35,397
Nickelodeon,
from the very beginning,

1220
01:10:35,397 --> 01:10:41,637
was always conscious of who was
in front of the television set
at what time of the day.

1221
01:10:41,637 --> 01:10:45,007
So the early part of the day
was devoted to preschoolers.

1222
01:10:45,007 --> 01:10:46,675
That was their time.

1223
01:10:46,675 --> 01:10:49,478
And that's really
where Nick Jr. came from.

1224
01:10:49,478 --> 01:10:53,249
[Eileen] Nick Jr. really filled
a void that wasn't there.

1225
01:10:53,249 --> 01:10:57,419
They were doing these
wonderful new shows for kids

1226
01:10:57,419 --> 01:11:02,324
and just blew everything
wide open when it came
to the preschool set.

1227
01:11:02,324 --> 01:11:06,695
We were trying to have a host
for the morning

1228
01:11:06,695 --> 01:11:11,900
and Scott Webb came in
with a thing called    Face.

1229
01:11:11,900 --> 01:11:16,272
And Face was crazy.

1230
01:11:16,272 --> 01:11:22,044
And I had remembered in my
studies that you shouldn't do
disembodied parts for kids,

1231
01:11:22,044 --> 01:11:23,045
that scares them.

1232
01:11:23,045 --> 01:11:25,381
So I... I said to Scott,

1233
01:11:25,381 --> 01:11:27,483
"I don't know, like,
you're not supposed to do
disembodied parts.

1234
01:11:27,483 --> 01:11:29,018
What do you think?"

1235
01:11:29,018 --> 01:11:31,754
He said, "I think this Face
takes the whole screen

1236
01:11:31,754 --> 01:11:34,390
and they're not going to know
it's a disembodied part."

1237
01:11:34,390 --> 01:11:40,062
And Face was just a charming,
charming host
for preschool stuff.

1238
01:11:42,598 --> 01:11:45,467
Hi, it's me, Face.

1239
01:11:45,467 --> 01:11:47,736
I'm looking for Blue.

1240
01:11:47,736 --> 01:11:51,307
She's a puppy and she's blue.

1241
01:11:51,307 --> 01:11:54,710
[Angela] Nick Jr. was still
looking for its footing
in terms of what is it,

1242
01:11:54,710 --> 01:11:56,312
what's the mission?
What's the goal?

1243
01:11:56,312 --> 01:11:58,447
What's the signature show
for Nick Jr.?

1244
01:11:58,447 --> 01:12:03,619
And so Brown Johnson
wanted to create a game show
for preschoolers

1245
01:12:03,619 --> 01:12:05,054
because Double Dare
was so huge.

1246
01:12:05,054 --> 01:12:07,790
What would that look like
for little ones?

1247
01:12:07,790 --> 01:12:12,394
And so she had asked me to sit
in meetings where creators would
pitch ideas about game shows,

1248
01:12:12,394 --> 01:12:14,596
where there'd be like relay
races with three-year-olds

1249
01:12:14,596 --> 01:12:17,966
or like give a three-year-old
a clicker
and they would answer questions.

1250
01:12:17,966 --> 01:12:21,670
I would just have it all over
my face like, this is the
dumbest idea I've ever heard.

1251
01:12:21,670 --> 01:12:23,939
Like, this is never gonna work,

1252
01:12:23,939 --> 01:12:26,942
so much so that she looked at me
and she was like,
"Well, what would you do?"

1253
01:12:26,942 --> 01:12:29,845
And... and I was like,
"All right,
let me think about that."

1254
01:12:29,845 --> 01:12:35,351
So Blue's Cluwas born out of
that desire to be a game show
for preschoolers

1255
01:12:35,351 --> 01:12:41,023
where kids were interacting
and playing along the way
you would on a game show.

1256
01:12:41,023 --> 01:12:43,025
♪ We are looking
For Blue's Clues ♪

1257
01:12:43,025 --> 01:12:44,727
♪ Wonder where they are ♪

1258
01:12:44,727 --> 01:12:46,362
A clue! A clue!

1259
01:12:47,396 --> 01:12:51,066
Oh. Oh, did you see a clue?
Where?

1260
01:12:52,801 --> 01:12:53,969
Where's the clue?

1261
01:12:56,438 --> 01:12:58,741
-I can't find the clue.
-Right there.

1262
01:12:59,708 --> 01:13:01,076
Oh.

1263
01:13:01,076 --> 01:13:05,814
[Angela] Because we were
inherently fun and active
and interactive,

1264
01:13:05,814 --> 01:13:08,984
you had to take notice because
kids were screaming at the TV.

1265
01:13:08,984 --> 01:13:13,856
The interactive aspect was
instrumental in educating kids.

1266
01:13:13,856 --> 01:13:17,092
Kids could learn shapes and
sizes and dances

1267
01:13:17,092 --> 01:13:20,562
and all these kinds of things in
a little half hour programming.

1268
01:13:20,562 --> 01:13:22,698
So it was... it was
pretty astounding.

1269
01:13:26,969 --> 01:13:29,571
Hi. Come on in.

1270
01:13:29,571 --> 01:13:31,473
We're so glad you're here.

1271
01:13:31,473 --> 01:13:33,942
[Angela] I'm a huge
Fred Rogers fan,

1272
01:13:33,942 --> 01:13:38,981
and so what we wanted was a live
action person who could talk
directly to kids.

1273
01:13:38,981 --> 01:13:44,853
We were looking for a Matthew
Broderick, Ferris Bueller,
camp counselor type of person.

1274
01:13:44,853 --> 01:13:49,758
Whereas Steve, when he came in,
he was this like
skater punk dude, right.

1275
01:13:49,758 --> 01:13:54,196
Like, just total dude who
thought he was coming in to,
like, do voiceover role.

1276
01:13:54,196 --> 01:13:57,800
And when we told him what it
was, he was like,
"All right, cool," you know.

1277
01:13:57,800 --> 01:13:59,935
We had said,
"Can you, for the network,

1278
01:13:59,935 --> 01:14:03,505
dress a little bit
more conservative,
a little bit preppier?"

1279
01:14:03,505 --> 01:14:05,040
And he did.

1280
01:14:05,040 --> 01:14:06,842
And I think he'll still say
he hates those pants

1281
01:14:06,842 --> 01:14:09,478
and everything that
we made him wear.

1282
01:14:09,478 --> 01:14:13,081
But his reaction to the camera,
the way that he talked to kids,
got kids, we did research,

1283
01:14:13,081 --> 01:14:15,717
got kids screaming
back to him right away.

1284
01:14:15,717 --> 01:14:19,054
♪ You know with me and you
And my dog Blue ♪

1285
01:14:19,054 --> 01:14:23,592
♪ We can do anything
That we want to do ♪

1286
01:14:23,592 --> 01:14:25,494
Bye-bye! See you later!

1287
01:14:25,494 --> 01:14:26,929
-Bye-bye!
-Bye.

1288
01:14:26,929 --> 01:14:28,864
Come again. Bye-bye!

1289
01:14:28,864 --> 01:14:30,532
♪ That we want to do ♪

1290
01:14:32,835 --> 01:14:35,237
♪ We can do anything... ♪

1291
01:14:35,237 --> 01:14:37,906
[clock ticking]

1292
01:14:40,843 --> 01:14:43,779
You guys watch some TV, okay?
We'll be upstairs.

1293
01:14:43,779 --> 01:14:46,682
-Don't fight over the remote.
-[both] We won't.

1294
01:14:47,783 --> 01:14:49,051
-Bye.
-Bye. See you.

1295
01:14:49,051 --> 01:14:50,152
-Bye.
-Bye.

1296
01:14:50,152 --> 01:14:52,788
-Bye.
-Phew.

1297
01:14:54,723 --> 01:14:57,626
[Geraldine] We wanted to do
primetime shows for kids,

1298
01:14:57,626 --> 01:15:00,796
but it was very hard to beat
that economics,

1299
01:15:01,163 --> 01:15:07,035
so we decided Saturday night was
a very bad night for television.

1300
01:15:07,035 --> 01:15:09,204
Let's give it up to kids.

1301
01:15:09,204 --> 01:15:13,509
On Saturday nights,
there's a group of people
who are watching TV.

1302
01:15:13,509 --> 01:15:18,547
And they're people who are too
young to be on a date
and too old to be in bed.

1303
01:15:19,214 --> 01:15:21,917
And voila,    SNICK.

1304
01:15:21,917 --> 01:15:24,520
They called SNICK,
Saturday Night Nick,

1305
01:15:24,520 --> 01:15:26,955
where everybody would sit
on the big orange couch.

1306
01:15:26,955 --> 01:15:29,157
[Anne Sweeney] Oh, Saturday
night on Nickelodeon,

1307
01:15:29,157 --> 01:15:36,031
SNICK was every kid's dream
of what Saturday night
should be.

1308
01:15:36,031 --> 01:15:41,270
In that two-hour block,
SNICK    provided a variety
of programming for kids.

1309
01:15:41,270 --> 01:15:43,906
There's a little bit of
everything for everyone.

1310
01:15:43,906 --> 01:15:46,041
And I think,
Are You Afraid of the Dark? ,
really, you know,

1311
01:15:46,041 --> 01:15:48,844
stuck out in that lineup.

1312
01:15:48,844 --> 01:15:51,813
[man 6] Every Saturday night,
explore a side of Nickelodeon
you never knew existed.

1313
01:15:51,813 --> 01:15:54,116
When we ask,
"Are you afraid of the dark?"

1314
01:15:54,116 --> 01:15:57,653
Nick's new show spin's
ghastly tales of ordinary kids.

1315
01:15:57,653 --> 01:16:00,322
And they're not so
ordinary encounters
with the supernatural.

1316
01:16:00,322 --> 01:16:03,659
Oh, my gosh.
Are You Afraid of the Dark?

1317
01:16:03,659 --> 01:16:06,562
That was an awesome show.
That show used to scare me.

1318
01:16:06,562 --> 01:16:09,731
Are You Afraid of the Dark?
was Twilight Zofor kids.

1319
01:16:09,731 --> 01:16:14,169
We took very real kids
who were going through
very real dilemmas,

1320
01:16:14,169 --> 01:16:18,574
that all kids could relate to,
and then they happened
to run the boogeyman.

1321
01:16:21,710 --> 01:16:25,847
Are You Afraid of the Dark?
was a group of kids who would,

1322
01:16:25,847 --> 01:16:28,216
I guess, sneak out
of their parents' place

1323
01:16:28,216 --> 01:16:32,621
and meet up in the woods
and tell ghost stories
around a campfire,

1324
01:16:32,621 --> 01:16:35,724
which when I explain it like
that, it sounds a little creepy.

1325
01:16:35,724 --> 01:16:37,993
You know, it revolved around
the Midnight Society

1326
01:16:37,993 --> 01:16:40,195
who met every week
to tell stories

1327
01:16:40,195 --> 01:16:43,165
and the primary part of the
episode was the story itself.

1328
01:16:54,910 --> 01:17:00,048
[Ross] Clowns and ghosts
and random things popping out
of doors and walls.

1329
01:17:00,048 --> 01:17:02,050
I think that was
Are You Afraid of the Dark?

1330
01:17:02,050 --> 01:17:03,719
[creaking]

1331
01:17:03,719 --> 01:17:06,054
[screams]

1332
01:17:06,054 --> 01:17:08,256
Are You Afraid of the Darwas
co-created by me and my partner,
Ned Kandel,

1333
01:17:08,256 --> 01:17:12,227
and the original idea
was bedtime stories
for lazy parents.

1334
01:17:12,227 --> 01:17:15,330
We were going to get some
old guy, some old actor
who everyone knew,

1335
01:17:15,330 --> 01:17:17,833
who was out of work.

1336
01:17:17,833 --> 01:17:20,168
And we put him in a big easy
chair in front of a roaring fire
that's all comfy.

1337
01:17:20,168 --> 01:17:23,905
And you have a big book
that said "Fairy Tales" on it
and he'd read fairy tales.

1338
01:17:23,905 --> 01:17:28,243
The problem came in when we
tried to decide what kind of
stories we were going to tell.

1339
01:17:28,243 --> 01:17:30,412
You know, fairy tales?
We're going to tell
Little Red Riding Hood?

1340
01:17:30,412 --> 01:17:33,115
Three Little Pigs?
You know,
that's boring as what not.

1341
01:17:33,115 --> 01:17:36,818
So Ned asked me the question
that will live in infamy.

1342
01:17:36,818 --> 01:17:40,355
He said, "What kind of stories
did you like
when you were a kid?"

1343
01:17:40,355 --> 01:17:43,358
I said, "I like scary stories."

1344
01:17:43,358 --> 01:17:46,728
So suddenly fairy tales
became scary tales.

1345
01:17:46,728 --> 01:17:51,099
But then having some old guy
sitting in a chair reading
scary tales to kids was creepy.

1346
01:17:51,099 --> 01:17:56,438
So it's like, well, who tells
tales, scary tales, where they
themselves aren't scary?

1347
01:17:56,972 --> 01:17:58,440
Well, it's kids sitting
around a campfire.

1348
01:17:58,440 --> 01:18:00,809
Okay, so the old guy gets nixed.

1349
01:18:00,809 --> 01:18:02,944
So let's have kids sitting
around a campfire
telling ghost stories.

1350
01:18:02,944 --> 01:18:05,781
[snap finger] Bing!
They liked that.
And that's how it took off.

1351
01:18:06,281 --> 01:18:10,052
[theme music playing]

1352
01:18:15,257 --> 01:18:18,994
I was always excited to join
the cast of
Are You Afraid of the Dark?

1353
01:18:18,994 --> 01:18:21,329
because as a member of the
Midnight Society,

1354
01:18:21,329 --> 01:18:26,768
I got to sit in the
storyteller's chair and actually
throw the magic dust on the fire

1355
01:18:26,768 --> 01:18:30,472
and say, "Submitted for the
approval of the Midnight
Society, I call this story."

1356
01:18:30,472 --> 01:18:34,076
And to this day,
people still ask me
what was in the magic dust,

1357
01:18:34,076 --> 01:18:35,343
what was in the magic dust?

1358
01:18:35,343 --> 01:18:38,080
And you will never know! Ever!

1359
01:18:38,080 --> 01:18:39,281
The powder was coffee-mate.

1360
01:18:39,281 --> 01:18:41,450
It was actually coffee-mate.

1361
01:18:41,450 --> 01:18:46,088
It actually was nondairy creamer
because that stuff is...
is petroleum based

1362
01:18:46,088 --> 01:18:47,189
and... and it burns.

1363
01:18:47,189 --> 01:18:53,128
There was a pyro effect
for the fire to sort of, you
know, do that boom thing.

1364
01:18:53,128 --> 01:18:54,996
But it actually helped it
a little bit, too.

1365
01:18:54,996 --> 01:18:57,199
So there the secret is out.

1366
01:18:59,835 --> 01:19:03,905
[Jason] D.J. also believed that
kids were a lot smarter
than you give them credit for

1367
01:19:03,905 --> 01:19:06,341
and that they could handle
more sophisticated subjects

1368
01:19:06,341 --> 01:19:12,414
and that he could also push the
horror or the... the scariness
of it, you know, further.

1369
01:19:12,414 --> 01:19:15,484
[Ross] I think this was the
difficulty that D.J. had
as well,

1370
01:19:15,484 --> 01:19:18,520
trying to convince Nickelodeon
to do this show,

1371
01:19:18,520 --> 01:19:22,157
was the fact that, yes,
you are trying to scare kids.

1372
01:19:22,157 --> 01:19:26,795
They said we may get pushback.
So there was a mandate upfront.

1373
01:19:26,795 --> 01:19:32,968
They said try to find literary
antecedents
to draw your stories from

1374
01:19:32,968 --> 01:19:38,406
so that if parents call
and start picketing outside the
offices, our comeback can be,

1375
01:19:38,406 --> 01:19:40,442
"What're you're talking about,
this is classic literature."

1376
01:19:40,442 --> 01:19:43,845
So for the pilot we did
was called
the "Tale of the Twisted Claw",

1377
01:19:44,212 --> 01:19:46,114
which is the take
on the Monkey's Paw.

1378
01:19:46,114 --> 01:19:48,984
Tale of the "Midnight Madness".
It's the Pied Piper of Hamelin.

1379
01:19:48,984 --> 01:19:50,919
We did Jekyll and Hyde.

1380
01:19:50,919 --> 01:19:52,320
We did The Legend
of Sleepy Hollow.

1381
01:19:52,320 --> 01:19:53,555
Never once did we get pushback.

1382
01:19:53,555 --> 01:19:56,291
It didn't talk down to kids.

1383
01:19:56,291 --> 01:19:59,795
It thought of kids as being more
sophisticated and it gave them
a more sophisticated product.

1384
01:19:59,795 --> 01:20:03,265
I think it's just a testament to
what that show brought

1385
01:20:03,265 --> 01:20:08,470
and how different it was for its
time and how it stuck out and
really struck a chord with kids.

1386
01:20:10,138 --> 01:20:13,241
[theme music playing]

1387
01:20:16,912 --> 01:20:19,815
[Geraldine] Tommy Lynch did
Alex Mack.

1388
01:20:19,815 --> 01:20:22,551
He had this design as a boy
at the center.

1389
01:20:22,551 --> 01:20:26,488
I can't remember if it was
Herb Scannell or me who said,

1390
01:20:26,488 --> 01:20:30,425
"You know, it really should be
a girl at the center."

1391
01:20:30,425 --> 01:20:33,528
I should just face it.
I'm boring.

1392
01:20:33,528 --> 01:20:37,299
And it was much more interesting
with a girl at the center.

1393
01:20:37,299 --> 01:20:42,838
It was a coming of age show
about a girl who gets doused
with a chemical

1394
01:20:42,838 --> 01:20:47,909
that gives her superpowers,
not superpowers,
special abilities.

1395
01:20:47,909 --> 01:20:49,344
Let's call them that.

1396
01:20:49,344 --> 01:20:52,013
The morphing did change
a bit from the pilot.

1397
01:20:52,013 --> 01:20:56,852
In the pilot, my clothes
morphed off and I guess
I was like behind a box,

1398
01:20:56,852 --> 01:21:02,991
like, thank God someone had the
right idea to be like, you know,
let's not make it like that.

1399
01:21:03,491 --> 01:21:06,428
We did not have a ginormous
budget for much.

1400
01:21:06,428 --> 01:21:09,030
And actually,
I think it served us.

1401
01:21:09,030 --> 01:21:12,534
I mean, truly, like the stuff
with the telekinesis,
it was like on fishing wire.

1402
01:21:13,602 --> 01:21:16,204
Alex was me.

1403
01:21:16,204 --> 01:21:21,476
I mean, it was me and,
you know, the parallel
is very obvious.

1404
01:21:21,476 --> 01:21:26,948
It's like this kind of
extraordinary thing happened
to me at the age of 12.

1405
01:21:26,948 --> 01:21:31,887
And I got on a TV show,
not only got on a TV show,
but was starring on a TV show.

1406
01:21:31,887 --> 01:21:34,089
We were sort of experiencing
this at the same time.

1407
01:21:34,089 --> 01:21:38,093
Like how things shift
and how things don't shift
and what's important

1408
01:21:38,093 --> 01:21:42,097
and just dealing with
being the age that you are

1409
01:21:42,097 --> 01:21:44,065
and sort of understanding
who you are as a human

1410
01:21:44,065 --> 01:21:46,167
and getting to know yourself
a little bit better.

1411
01:21:47,903 --> 01:21:51,606
[man 7]    Fresh off the box.
Stop, look and watch.

1412
01:21:51,606 --> 01:21:56,044
Ready yet, get set.
It's All That!

1413
01:21:56,578 --> 01:22:00,215
All That was a sketch comedy
for kids.

1414
01:22:00,215 --> 01:22:02,317
It was really a new, fresh idea.

1415
01:22:02,317 --> 01:22:05,287
Nobody had ever done
a kids' sketch comedy show.

1416
01:22:05,287 --> 01:22:09,691
If I had to compare it
to something, I think it was
closest to In Living Color ,

1417
01:22:09,691 --> 01:22:14,696
with the racially diverse cast
and the R&B and hip-hop.

1418
01:22:14,696 --> 01:22:16,998
[Alisa]
We had guest performances

1419
01:22:16,998 --> 01:22:21,169
done by everybody that's very
well known now, was on our show.

1420
01:22:21,169 --> 01:22:25,040
We started off
with amazing people.

1421
01:22:25,040 --> 01:22:27,475
Right, like TLC did
our theme song.

1422
01:22:27,475 --> 01:22:30,111
It was almost like youth
is wasted on the young.

1423
01:22:30,111 --> 01:22:34,282
You didn't realize that you were
in the presence of people
that were going to be great.

1424
01:22:35,317 --> 01:22:39,087
[Lori] It was wacky and it was
messy and it was a little edgy

1425
01:22:39,087 --> 01:22:41,623
when you think about what was
on Nickelodeon at that point.

1426
01:22:41,623 --> 01:22:45,460
Like, you know, a lot of shows
didn't have Coolio stopping by.

1427
01:22:45,460 --> 01:22:49,197
Being on the set of a kids show,
I don't think that was
any different than,

1428
01:22:49,197 --> 01:22:51,633
you know,
performing for anybody else.

1429
01:22:51,633 --> 01:22:55,203
I remember Coolio was the
first time, like, somebody blew
the studio up with, like, weed.

1430
01:22:55,203 --> 01:22:58,640
And it was like, "Oh, my God,
what is that smell?"

1431
01:22:58,640 --> 01:23:00,542
I was very green back then.

1432
01:23:00,542 --> 01:23:03,979
You know, they kind of kept him
in the back in his room

1433
01:23:03,979 --> 01:23:06,314
and we weren't allowed
to kind of go there.

1434
01:23:06,314 --> 01:23:10,552
So it was like this very, like,
invisible curtain that we would
always kind of stand at

1435
01:23:10,552 --> 01:23:13,621
and like look to see, like,
what the music people were doing
and stuff.

1436
01:23:13,621 --> 01:23:15,557
Of course, I don't remember.

1437
01:23:16,424 --> 01:23:19,227
Because it was a green day,
obviously.

1438
01:23:20,028 --> 01:23:22,430
[Lori] It was cool to have
Chris Farley there.

1439
01:23:22,430 --> 01:23:27,469
And I was very much of that age
where I was watching
that cast of Saturday Night Live

1440
01:23:27,469 --> 01:23:29,371
and all of the movies
that came out of that.

1441
01:23:29,371 --> 01:23:31,272
So that was really cool.

1442
01:23:31,272 --> 01:23:34,509
He did cooking with Randy and
Mandy, and it's such a blessing.

1443
01:23:34,509 --> 01:23:38,013
Cooking with Randy.

1444
01:23:38,013 --> 01:23:42,150
He's a master chef
all the way from Chicago,

1445
01:23:42,150 --> 01:23:45,353
please welcome, Chef Farley.

1446
01:23:45,353 --> 01:23:47,422
Come on over here!

1447
01:23:47,422 --> 01:23:49,157
Well, well, how do you do Randy?

1448
01:23:49,157 --> 01:23:51,026
[Kenan] He was a ketchup guy.
He loved ketchup.

1449
01:23:51,026 --> 01:23:52,594
That was his thing.
And I loved chocolate.

1450
01:23:52,594 --> 01:23:54,295
And we were battling to see
which one was better.

1451
01:23:54,295 --> 01:23:57,132
[Inaudible].
What is you're doing?

1452
01:24:00,368 --> 01:24:04,072
We rehearsed it once
and we shot it once.
And he was out of there.

1453
01:24:05,440 --> 01:24:07,575
He was not playing around,
but he was so nice.

1454
01:24:07,575 --> 01:24:11,079
He showed me what being like
a real pro was all about.

1455
01:24:14,215 --> 01:24:17,485
[Kel] With all my characters,
I like to add something to it.

1456
01:24:17,485 --> 01:24:23,324
And so with Good Burger,
I remember how it started was on
a sketch called Dream Remote.

1457
01:24:23,324 --> 01:24:27,195
My line was,
"Here's your pizza."
But I did it with the Ed Voice.

1458
01:24:27,195 --> 01:24:29,697
And I was like,
"Whoa, here's your pizza."

1459
01:24:29,697 --> 01:24:32,734
And they were like, yo, this...
we love his voice.

1460
01:24:32,734 --> 01:24:37,705
And so they took that voice and
created a whole world around,
like, the Good Burger Guy.

1461
01:24:37,705 --> 01:24:41,609
During rehearsals it was cool,
but I felt like he needed
something else.

1462
01:24:41,609 --> 01:24:46,848
And I went into the hair room
and I saw the hair,
this Milli Vanilli hair,

1463
01:24:46,848 --> 01:24:49,317
his "I Want To Be Down"
Brandy wig.

1464
01:24:49,317 --> 01:24:52,320
And I put that on
and it just took off, man.

1465
01:24:52,320 --> 01:24:54,389
It just... it was just so
hilarious to me, man.

1466
01:24:54,389 --> 01:24:56,825
It... it was just great.
Ed was born.

1467
01:24:56,825 --> 01:24:59,127
You know what I mean?
[laugh]

1468
01:24:59,127 --> 01:25:01,529
Just don't think about tinkling.
Don't think about tinkling.
Okay.

1469
01:25:01,529 --> 01:25:03,731
Hello! I'm Connie Muldoon!

1470
01:25:03,731 --> 01:25:06,101
Okay, what do you want, Connie?

1471
01:25:06,101 --> 01:25:09,204
Well, I have a medium Good Soda
here, which is plenty for me
to drink.

1472
01:25:09,204 --> 01:25:11,606
But we Muldoons like to drink
out of large cups.

1473
01:25:11,606 --> 01:25:13,208
May I have a larger cup?

1474
01:25:13,208 --> 01:25:15,743
-Yeah. Okay. Okay. Here you go.
-Thank you!

1475
01:25:15,743 --> 01:25:17,345
-I'll transfer it now!
-Okay.

1476
01:25:17,345 --> 01:25:19,814
Wait, you don't have to do that
right here.

1477
01:25:19,814 --> 01:25:22,183
[Lori] Doing A ll That was like
a great training ground.

1478
01:25:22,183 --> 01:25:25,753
It was my first job in show
business and television.

1479
01:25:25,753 --> 01:25:29,457
[Kel] You got these kids
from all different cities,

1480
01:25:29,457 --> 01:25:33,161
you know,
Chicago, Atlanta, New York.

1481
01:25:33,161 --> 01:25:36,865
It gave a lot of hope to a lot
of kids coming from different
walks of life saying like,

1482
01:25:36,865 --> 01:25:38,700
"Well, I can do this, too."

1483
01:25:38,700 --> 01:25:41,903
Any little child could go,
"I look like him or her."

1484
01:25:41,903 --> 01:25:43,905
And I think that's important.

1485
01:25:43,905 --> 01:25:47,242
It was just like full of
good time energy.
We were all young.

1486
01:25:47,242 --> 01:25:50,411
We're all out of town,
basically, because nobody was
from Orlando.

1487
01:25:50,411 --> 01:25:54,816
So it was like being on, like,
paid vacation, doing something
awesome to get paid.

1488
01:25:54,816 --> 01:25:57,785
You know what I mean?
It was... it was the best ever.

1489
01:25:57,785 --> 01:25:59,787
And plus, we thought
we were cool.

1490
01:25:59,787 --> 01:26:04,792
[Kel] When they approached Kenan
and I to do our own show, man,
that was... that was awesome.

1491
01:26:04,792 --> 01:26:08,563
They saw us a lot, you know,
behind the scenes
and having fun.

1492
01:26:08,563 --> 01:26:10,431
[Kenan] We were hanging out
like 24/7.

1493
01:26:10,798 --> 01:26:14,202
So, you know, around all of
that, I think they were like,

1494
01:26:14,202 --> 01:26:16,504
let's see, like, you know,
they can do a show and, like,

1495
01:26:16,504 --> 01:26:18,873
make something else
out of this whole thing, like,
make a little spin off.

1496
01:26:18,873 --> 01:26:20,508
And, yeah, it worked.

1497
01:26:20,508 --> 01:26:22,277
[theme music playing]

1498
01:26:22,510 --> 01:26:24,345
Aw, here it goes!

1499
01:26:32,754 --> 01:26:34,789
♪ Everybody out there
Go run and tell ♪

1500
01:26:34,789 --> 01:26:38,493
♪ Your homeboys and home girls
It's time for Kenan and Kel ♪

1501
01:26:42,630 --> 01:26:46,601
[Coolio] The Kenan & Kel theme
song would probably become

1502
01:26:46,601 --> 01:26:49,671
one of the most important things
I did in my career

1503
01:26:49,671 --> 01:26:52,540
because it introduces me to
a whole new audience

1504
01:26:52,540 --> 01:26:55,376
and a new legion of fans
year after year after year.

1505
01:26:55,376 --> 01:27:00,381
[Kel] Kel Campbell, kind of
messed up a lot of stuff at
times, you know what I mean?

1506
01:27:00,381 --> 01:27:03,451
[Kenan] You need one dude to be
zany and need one dude...
one dude to be grounded,

1507
01:27:03,451 --> 01:27:05,787
but have zany ideas
at the same time.

1508
01:27:05,787 --> 01:27:08,389
And that's what makes them
friends.

1509
01:27:08,389 --> 01:27:12,327
Because every time I would try
to, like, condemn him
for doing something stupid,

1510
01:27:12,327 --> 01:27:16,231
I would have what I think
is a brilliant idea, that turns
out to be just as stupid.

1511
01:27:16,231 --> 01:27:19,968
You know what I mean?
So that's what I think
made that bond work.

1512
01:27:19,968 --> 01:27:22,670
-This is a nice sweater!
-Thanks.

1513
01:27:22,670 --> 01:27:24,939
My grandma knitted it for me
before she passed away.

1514
01:27:24,939 --> 01:27:26,808
Oh, that is so nice.

1515
01:27:26,808 --> 01:27:29,444
[stammers] I mean, not that
your grandmama passed away,

1516
01:27:29,444 --> 01:27:33,414
but I... I'm saying that
she knitted it before...
It's a very nice sweater.

1517
01:27:33,414 --> 01:27:34,816
Thanks.

1518
01:27:34,816 --> 01:27:37,619
I only wear it
on special occasions.

1519
01:27:39,387 --> 01:27:41,422
Did you wear it
at your grandmama's funeral?

1520
01:27:41,422 --> 01:27:42,957
Kel.

1521
01:27:42,957 --> 01:27:44,792
[Kenan] I don't know, he just
made me laugh so much.

1522
01:27:44,792 --> 01:27:46,828
He's so freaking funny.

1523
01:27:46,828 --> 01:27:50,565
And I would try to do, you know,
reciprocate and try to, like,

1524
01:27:50,565 --> 01:27:54,369
bring up funny things
or whatever.
But that dude is he's a beast.

1525
01:27:54,369 --> 01:28:00,308
Who loves orange soda?
Kel loves orange soda.

1526
01:28:00,742 --> 01:28:04,646
Is it true? Is it true?

1527
01:28:04,879 --> 01:28:07,982
Oh, yes. Oh, yes.
Oh, yes, it's true.

1528
01:28:09,817 --> 01:28:12,920
I do, I do, I do, I do.

1529
01:28:13,721 --> 01:28:15,957
Shooting that was just
a great experience.

1530
01:28:15,957 --> 01:28:18,326
We were friends.
You know what I mean?

1531
01:28:18,326 --> 01:28:21,929
So it was cool to be on our own
show, doing what we do
all the time anyway.

1532
01:28:24,432 --> 01:28:27,635
[Geraldine] We were no longer
a cable television channel.

1533
01:28:27,635 --> 01:28:30,505
We were something
gigantic for kids.

1534
01:28:30,505 --> 01:28:36,611
Gerry Laybourne had a point of
view on Nickelodeon
that drove all of us.

1535
01:28:36,611 --> 01:28:40,982
We could fail and do a crummy
show, but we couldn't not
take a risk.

1536
01:28:40,982 --> 01:28:44,018
The energy was such that we
thought we were going to
change the world,

1537
01:28:44,018 --> 01:28:49,057
like there was no question
that we were doing amazing,
great work.

1538
01:28:49,057 --> 01:28:55,496
It was like driving to an
extremely professional
million dollar playground.

1539
01:28:55,496 --> 01:28:58,766
Everybody's imagination,
everybody's mind, was just

1540
01:28:58,766 --> 01:29:01,669
if it worked and it had fun
and it made you laugh.

1541
01:29:01,669 --> 01:29:03,604
It didn't matter
if it looked normal.

1542
01:29:03,604 --> 01:29:05,873
It didn't matter
if it felt right.

1543
01:29:05,873 --> 01:29:12,080
Nickelodeon was a...
a relationship between us
and kids, and kids and us.

1544
01:29:12,814 --> 01:29:15,650
And our mission statement was
to connect with kids

1545
01:29:15,650 --> 01:29:19,954
and connect kids with each other
through entertainment.

1546
01:29:20,621 --> 01:29:23,558
That's only one manifestation
of Nickelodeon.

1547
01:29:24,058 --> 01:29:28,563
[man 8] Picture this,
Nickelodeon takes over your
school and puts you in charge!

1548
01:29:28,563 --> 01:29:31,733
[Larisa] It was like, Nick Takes
Over Your School, Kids' Choice
Awards , aThe Big Help    ,

1549
01:29:31,733 --> 01:29:34,102
they were all just like
big reunions for us.

1550
01:29:35,403 --> 01:29:37,038
Who sent in the postcard?

1551
01:29:37,038 --> 01:29:40,141
[man The postcard! Send it in
and you have the power

1552
01:29:40,141 --> 01:29:42,110
to win Nick Takes Over
Your School.

1553
01:29:42,110 --> 01:29:44,612
[DannNick Takes Over
Your School was exactly that.

1554
01:29:44,612 --> 01:29:48,116
They would come in
and they would just like
take over everything.

1555
01:29:48,116 --> 01:29:51,052
Put green and orange
stuff everywhere.

1556
01:29:51,052 --> 01:29:54,122
[Kenan] But I remember
I only did it once
and I had a stomach virus

1557
01:29:54,122 --> 01:29:57,558
and I spent the entire time
in the bathroom.

1558
01:29:57,725 --> 01:30:00,461
And that was my only trip
to Naples, Florida.

1559
01:30:01,696 --> 01:30:04,565
I... I took over their entire
plumbing system.

1560
01:30:04,565 --> 01:30:06,667
It was... it was kind
of messed up.

1561
01:30:08,669 --> 01:30:10,638
[Mitchell] Let's talk about
merchandise.

1562
01:30:10,638 --> 01:30:14,142
Nickelodeon at the time
had not really gotten
to that yet,

1563
01:30:14,142 --> 01:30:17,412
and they hadn't gotten to it
for a lot of decent reasons.

1564
01:30:17,412 --> 01:30:21,849
First of all, Gerry had some
really super honorable
principles

1565
01:30:21,849 --> 01:30:24,185
about not exploiting kids.

1566
01:30:24,185 --> 01:30:26,754
Suddenly, she was creating
original series.

1567
01:30:26,754 --> 01:30:31,192
So I think it was hard to get
your head around making toys
from that initially.

1568
01:30:31,192 --> 01:30:33,594
Like, obviously, she got there.

1569
01:30:33,594 --> 01:30:37,432
We got offered a cereal,
Double Dare cereal
that opened on two ends

1570
01:30:37,432 --> 01:30:40,101
and you poured it on this thing
and turned it upside down.

1571
01:30:40,101 --> 01:30:44,505
And they offered us
a million dollars.
And Gerry turned it down.

1572
01:30:44,505 --> 01:30:46,507
She said,
"We're not doing it, okay?"

1573
01:30:46,507 --> 01:30:48,843
They get bombarded
with that enough.

1574
01:30:48,843 --> 01:30:52,880
Nickelodeon was classy enough,
to this day, and they do not
sponsor that stuff

1575
01:30:52,880 --> 01:30:56,918
because they could take in
a bazillion dollars,
but have chosen not to do it.

1576
01:30:56,918 --> 01:31:02,590
[Anne Sweeney] Anne Kreamer,
I remember coming in to do
Nickelodeon magazine

1577
01:31:02,590 --> 01:31:06,894
and then the whole development
of the merchandizing
and licensing.

1578
01:31:06,894 --> 01:31:10,832
Suddenly there was a physical
manifestation of Nickelodeon

1579
01:31:10,832 --> 01:31:17,572
and that's what Anne
and David did,
which was to get it out there.

1580
01:31:19,106 --> 01:31:22,143
[Anne Kreamer] I believe we got
into all the different products
that we got into

1581
01:31:22,143 --> 01:31:25,112
because we wanted to touch kids
in their lives
where they could be,

1582
01:31:25,112 --> 01:31:27,682
we wanted to be able to have
a magazine that could stick
in their back pocket

1583
01:31:27,682 --> 01:31:30,017
and have in their backpack
and take with them
wherever they went.

1584
01:31:30,017 --> 01:31:34,222
We wanted them to be able to
have toys that they can play
with, that were unusual.

1585
01:31:35,590 --> 01:31:37,525
I'm not sure if you can
see it on camera,

1586
01:31:37,525 --> 01:31:44,265
but Gak is basically
a fluorescent amorphous
blob of goo.

1587
01:31:44,265 --> 01:31:51,205
For my money, nothing sums up
that Nickelodeon spirit than
this wonderful blob of mess.

1588
01:31:51,205 --> 01:31:53,107
What is Gak?

1589
01:31:53,107 --> 01:31:54,809
Gak is great stuff.

1590
01:31:54,809 --> 01:31:56,010
Oozy.

1591
01:31:56,010 --> 01:31:57,545
Ugh.

1592
01:31:57,545 --> 01:31:59,213
[laugh]

1593
01:31:59,213 --> 01:32:03,651
[David] Gak really became kind
of a cultural phenomenon.

1594
01:32:04,051 --> 01:32:07,221
Nickelodeon partnered
with Mattel.

1595
01:32:07,221 --> 01:32:10,625
And back then, Mattel had the
best chem lab in the business.

1596
01:32:10,625 --> 01:32:14,095
And they essentially said,
"Okay, Mattel,
we're your partner.

1597
01:32:14,095 --> 01:32:17,632
Show us all the ideas that
the other guys rejected."

1598
01:32:17,632 --> 01:32:20,635
The Mattel people came to
Nickelodeon and said,

1599
01:32:20,635 --> 01:32:26,274
"Well, we've got this recipe for
this funny blob of goo and we
don't know what to do with it."

1600
01:32:27,141 --> 01:32:31,145
And when Nickelodeon saw that,
they said... [snap finger]
that's for us.

1601
01:32:31,145 --> 01:32:33,781
[Anne Kreamer] With the Gak
packaging that we made,

1602
01:32:33,781 --> 01:32:36,984
we forced Mattel to spend
a lot more money than they
wanted to just on the packaging,

1603
01:32:36,984 --> 01:32:40,221
because we designed it in a
splat and then we made the lid

1604
01:32:40,221 --> 01:32:44,992
so that when you put your Gak
back into the container,
it would fart.

1605
01:32:44,992 --> 01:32:46,594
[farting sound]

1606
01:32:46,594 --> 01:32:48,896
We created Gak,
we created Floam.

1607
01:32:48,896 --> 01:32:53,200
We created something called the
Zog Logs, which I adored,
but kind of sucked.

1608
01:32:53,200 --> 01:32:55,836
♪ Grab Zog Logs little one ♪

1609
01:32:55,836 --> 01:32:58,306
♪ They'll stick together
Just like they ought to ♪

1610
01:32:58,306 --> 01:32:59,774
Zog Logs

1611
01:32:59,774 --> 01:33:02,310
Videocassettes seems so
old school now,

1612
01:33:02,310 --> 01:33:05,246
but videocassettes
always came out of their sleeves

1613
01:33:05,246 --> 01:33:08,249
and then you'd have just
these piles of things
all over the floor

1614
01:33:08,249 --> 01:33:10,184
and who knew what video
was what.

1615
01:33:10,184 --> 01:33:12,720
So I made our videos orange.

1616
01:33:12,720 --> 01:33:17,592
Everything had a kind of logic
to it that was about
highlighting

1617
01:33:17,592 --> 01:33:21,796
and sort of promoting the brand
but at the same time
over serving our kids.

1618
01:33:22,363 --> 01:33:25,967
And I think that
for a long time, Nickelodeon
kept the same path.

1619
01:33:25,967 --> 01:33:29,870
You know, they came up with
great stuff with SpongeBob.

1620
01:33:30,972 --> 01:33:32,974
♪ Who lives in a pineapple
Under the sea? ♪

1621
01:33:32,974 --> 01:33:35,309
♪ SpongeBob SquarePants ♪

1622
01:33:35,309 --> 01:33:40,147
[Alan] The biggest change
at Nickelodeon came
when SpongeBob SquarePants

1623
01:33:40,147 --> 01:33:47,221
and Dora the Explorer
started to deliver
a lot of money in licensing.

1624
01:33:47,221 --> 01:33:52,360
Once a corporation starts
to taste that kind of success,

1625
01:33:52,360 --> 01:33:57,865
it's very difficult for the
people at that corporation

1626
01:33:57,865 --> 01:34:01,902
to remember that that was not
originally the goal.

1627
01:34:01,902 --> 01:34:04,338
But you look
at Nickelodeon today
and they're doing really well.

1628
01:34:04,338 --> 01:34:07,775
Dora the Explorer grossed
a billion dollars. Okay?

1629
01:34:07,775 --> 01:34:10,077
We never grossed
a billion dollars.

1630
01:34:10,077 --> 01:34:13,014
I think things changed for
Nickelodeon when you weren't
the underdog anymore

1631
01:34:13,014 --> 01:34:15,950
and you weren't growing
and wanting really hard.

1632
01:34:15,950 --> 01:34:21,822
We really wanted to be seen
in the same light as a Disney,
as a PBS

1633
01:34:21,822 --> 01:34:25,393
and really have these amazing
shows on the air that
you could feel really proud of.

1634
01:34:25,393 --> 01:34:29,163
I think all of a sudden,
when you're at the top,
what do you do?

1635
01:34:32,933 --> 01:34:35,269
[Scott] You want to embrace
growth and change.

1636
01:34:35,269 --> 01:34:39,740
And I think any business
like Nickelodeon
has to grow and change.

1637
01:34:41,175 --> 01:34:48,049
I felt no sadness when Nick
Studios closed down because
it served a real purpose.

1638
01:34:48,049 --> 01:34:50,918
It put us on the map
with advertisers.

1639
01:34:50,918 --> 01:34:53,754
It gave us a great facility
to operate in.

1640
01:34:53,754 --> 01:34:55,423
But it wasn't the easiest thing.

1641
01:34:56,057 --> 01:34:57,958
[Anne Sweeney] Kids would
get down there thinking,

1642
01:34:57,958 --> 01:35:01,962
"I'm actually going to be able
to crawl inside of Nickelodeon."

1643
01:35:01,962 --> 01:35:05,232
And, you know, over the years,
a lot of things
were figured out.

1644
01:35:05,232 --> 01:35:07,935
We couldn't produce every
show down there.

1645
01:35:08,903 --> 01:35:12,440
[Kenan] When I got word that
it closed, it was like, yeah,
a piece of your childhood,

1646
01:35:12,440 --> 01:35:14,909
like, closing up and it was sad.

1647
01:35:14,909 --> 01:35:18,913
It was like its own little own
kind of little world, you know?

1648
01:35:18,913 --> 01:35:21,348
Listen closely, Harvey is gonna
tell you everything...

1649
01:35:21,348 --> 01:35:24,318
[Marc] Not many people know
this, but I quit Nickelodeon.

1650
01:35:24,318 --> 01:35:28,155
I was going out on those tours
on a... on a regular basis.

1651
01:35:28,155 --> 01:35:31,392
And one day my son said to me
when he was 10, 11 years old,

1652
01:35:31,392 --> 01:35:34,095
"How come every weekend you're
with everybody else's kids

1653
01:35:34,095 --> 01:35:35,296
but you're not with us?"

1654
01:35:35,296 --> 01:35:38,733
And I flew to New York
the next Monday and... and quit.

1655
01:35:42,903 --> 01:35:48,008
You know, for me, I had had
a great run 16 years
at Nickelodeon,

1656
01:35:48,008 --> 01:35:50,411
and we got to do so much.

1657
01:35:50,411 --> 01:35:55,249
But I could sort of see that
you have to scale and you have
to be a big business.

1658
01:35:55,249 --> 01:35:58,052
And that wasn't really
what I was interested in.

1659
01:35:58,052 --> 01:36:00,187
And I was interested
in making new stuff.

1660
01:36:00,187 --> 01:36:02,389
And I wanted to take
a risk on myself.

1661
01:36:03,491 --> 01:36:07,928
[Scott] Gerry Laybourne
leaving Nickelodeon was a shock,

1662
01:36:07,928 --> 01:36:12,032
not just because she was leaving
something

1663
01:36:12,032 --> 01:36:15,069
that she had birthed
and created,

1664
01:36:15,069 --> 01:36:18,139
but that she was going
to Disney. [laughs]

1665
01:36:18,139 --> 01:36:21,075
That's what kind of like
blew our minds.

1666
01:36:21,442 --> 01:36:25,946
[Angela] We all cried like
that's how...
even Herb Scannell,

1667
01:36:25,946 --> 01:36:30,117
who was about to be president
of the company,
was in tears.

1668
01:36:30,117 --> 01:36:33,921
We just really believed
in what she was doing

1669
01:36:33,921 --> 01:36:38,159
and wanted to continue to work
under that kind of vision.

1670
01:36:39,126 --> 01:36:40,995
[Geraldine] We had a bigger
mission.

1671
01:36:41,796 --> 01:36:43,964
We had an audience
we cared about.

1672
01:36:43,964 --> 01:36:46,967
We had an audience that we
wanted to make a difference for.

1673
01:36:47,334 --> 01:36:52,006
And I didn't really realize
how special that was
until I left.

1674
01:36:55,442 --> 01:37:01,015
[Anne Sweeney] If you missed
the Orange Years,
you missed the laboratory,

1675
01:37:01,015 --> 01:37:06,086
you missed the building of the
lab and the experiments
that went on.

1676
01:37:06,086 --> 01:37:11,592
And also an understanding
of kids that was unique.

1677
01:37:12,960 --> 01:37:15,930
[D.J.] We were given
the golden ticket.

1678
01:37:16,363 --> 01:37:18,399
We were given the orange ticket.

1679
01:37:18,399 --> 01:37:20,601
Here's your orange ticket.

1680
01:37:20,601 --> 01:37:24,972
And that orange ticket says,
"You got a good idea, my friend.
Go with it."

1681
01:37:24,972 --> 01:37:29,009
And there were so many
great shows that came out of it.

1682
01:37:29,009 --> 01:37:35,316
You take raw talent with
raw producers and real kids
and you get great TV.

1683
01:37:35,316 --> 01:37:38,452
And that's what Double Dare
and all those other shows
on Nickelodeon

1684
01:37:38,452 --> 01:37:41,055
during the '80s and '90s
were delivering.

1685
01:37:41,622 --> 01:37:45,492
People come up to me
and literally say verbatim,
they say,

1686
01:37:45,492 --> 01:37:50,464
"You made my childhood,"
which is like an amazing thing.

1687
01:37:50,464 --> 01:37:54,068
I get, "Hey, you look familiar.
Did we go to high school
together?

1688
01:37:54,068 --> 01:37:57,171
Were you on a... Wait a minute,
were you on a show?

1689
01:37:57,171 --> 01:37:59,874
What show were you on?

1690
01:37:59,874 --> 01:38:01,242
Were you... was it
Are You Afraid.you're on
Are You Afraid of the Dark?"

1691
01:38:01,242 --> 01:38:05,246
The fact that it resonates so
much with people and people
still want to talk about it,

1692
01:38:05,246 --> 01:38:06,213
it's awesome.

1693
01:38:07,047 --> 01:38:10,217
I'm thrilled to be a part

1694
01:38:10,217 --> 01:38:15,055
of the era of Nickelodeon
television that I was.

1695
01:38:15,055 --> 01:38:21,896
I got a lot of love, and I think
that our show gave people
a lot of love, too.

1696
01:38:22,196 --> 01:38:25,065
It was a great part of my life
and it gave me a career.

1697
01:38:25,065 --> 01:38:28,669
So if you think
I'm sick of hearing,
"We grew up watching you."

1698
01:38:28,669 --> 01:38:31,305
What a great feeling.
Who... who gets that?

1699
01:38:31,972 --> 01:38:36,143
[Jim] Through that chaos,
something very original
happened.

1700
01:38:36,143 --> 01:38:40,447
And I'm just... I feel really
fortunate to be a part of it.

1701
01:38:40,447 --> 01:38:43,117
[Danny] You know,
I never did get slimed.

1702
01:38:43,117 --> 01:38:47,488
And that could have been,
you know, take your pick of...
of which shows to get slimed on.

1703
01:38:49,223 --> 01:38:54,161
[Vanessa] We really wanted to
make a place for kids to
actually have a good time,

1704
01:38:54,161 --> 01:38:57,231
but learn about themselves
at the same time.

1705
01:38:58,599 --> 01:39:03,237
[Geraldine] We were a
progressive broad-minded network

1706
01:39:03,637 --> 01:39:08,575
that cherished everybody,
regardless of race, ethnicity.

1707
01:39:09,276 --> 01:39:15,649
We tried to broaden people's
minds about the arts with opera
and doo-wop and jazz.

1708
01:39:15,649 --> 01:39:21,422
We tried to open eyes to
new kinds of creative ways of
visualizing things,

1709
01:39:22,056 --> 01:39:25,659
to playing with our audience
to come up with new things.

1710
01:39:27,127 --> 01:39:28,729
The legacy is you.

1711
01:39:28,729 --> 01:39:31,432
The legacy is every kid
who watched us.

1712
01:39:42,743 --> 01:39:46,313
♪ Yeah, I miss you ♪

1713
01:39:46,313 --> 01:39:49,516
♪ When you're away ♪

1714
01:39:49,516 --> 01:39:52,720
♪ And I don't want to go ♪

1715
01:39:52,720 --> 01:39:56,256
♪ But I doubt you will stay ♪

1716
01:39:56,757 --> 01:39:59,360
I'm Al, also known
as TheSolePurpose.

1717
01:39:59,360 --> 01:40:02,596
I'm pretty much known as the
biggest Nickelodeon collector

1718
01:40:02,596 --> 01:40:05,065
out there
on the social media platform.

1719
01:40:05,065 --> 01:40:09,436
My Nickelodeon collection
started back maybe over 12
years ago, give or take.

1720
01:40:09,436 --> 01:40:13,140
I love every item from the
cheapest to the most expensive.

1721
01:40:13,140 --> 01:40:15,042
I cherish every one of them.

1722
01:40:15,042 --> 01:40:17,578
When I first started collecting
Nickelodeon merchandise,

1723
01:40:17,578 --> 01:40:21,081
I thought that I was probably
the only one collecting

1724
01:40:21,081 --> 01:40:26,186
and I thought maybe that this is
something I shouldn't share.

1725
01:40:26,186 --> 01:40:28,489
And then as I got more into it,

1726
01:40:28,489 --> 01:40:31,325
I started realizing that there
was a lot more people into this.

1727
01:40:31,325 --> 01:40:35,062
Let's face it, the pinnacle of
athletic achievement

1728
01:40:35,062 --> 01:40:40,200
for basically our whole
generation was a piece
of the Aggro Crag.

1729
01:40:40,200 --> 01:40:42,269
Now, I'm not that athletic.

1730
01:40:42,269 --> 01:40:46,206
I never went to Orlando,
so I never actually got a chance
to win one.

1731
01:40:46,206 --> 01:40:52,079
But I do have eBay,
so I eventually did find one
after 13 years of searching.

1732
01:40:52,079 --> 01:40:56,383
So thanks, Mike,
and thanks Nickelodeon
for having the best show ever.

1733
01:40:56,383 --> 01:41:01,655
So for my 31st birthday, Emily
threw me a Nickelodeon party.

1734
01:41:01,655 --> 01:41:03,357
All of our friends got on board.

1735
01:41:03,357 --> 01:41:08,395
I had costumes and themed food,
slime filled cupcakes.

1736
01:41:08,395 --> 01:41:12,699
I bought five hundred to a
thousand ball pit balls,
a giant swimming pool.

1737
01:41:12,699 --> 01:41:15,202
I knew I was gonna do
a Double Dare course.

1738
01:41:15,202 --> 01:41:18,072
The grand prize winners won
the... the Aggro Crag.

1739
01:41:18,072 --> 01:41:20,374
Second place won a big
Stick Stickly that I made.

1740
01:41:20,374 --> 01:41:24,211
And then we just basically said,
"Hey, who wants to get slimed?"

1741
01:41:25,446 --> 01:41:27,081
[man 10] So this is the
Mondo Gallery.

1742
01:41:27,414 --> 01:41:30,150
We do limited edition screen,
printed posters,

1743
01:41:30,150 --> 01:41:32,553
and, you know,
we do soundtracks
and collectibles.

1744
01:41:32,553 --> 01:41:36,290
We wanted to celebrate Nicktoons
and Nickelodeon and that culture
and that era

1745
01:41:36,290 --> 01:41:37,691
of just amazing programming.

1746
01:41:37,691 --> 01:41:39,827
We have people come out
and have a good time

1747
01:41:39,827 --> 01:41:43,330
and just kind of relive
their past and experience
childhood again.

1748
01:41:43,330 --> 01:41:45,799
It was fun to kind of relive
the nostalgia

1749
01:41:45,799 --> 01:41:47,468
and get to have a picture
with the giant nose

1750
01:41:47,468 --> 01:41:50,537
and try and dig your hands up
inside of it.

1751
01:41:50,537 --> 01:41:53,340
It helps us to connect
with that inner child.

1752
01:41:53,340 --> 01:41:58,112
And it brings us back to a time
when life was just a little bit
more fun.

1753
01:41:58,112 --> 01:42:01,515
It was funny and it was gross
and it was stupid and it was
stuff you wanted to watch.

1754
01:42:01,515 --> 01:42:03,884
It was great.
And it's still funny.

1755
01:42:03,884 --> 01:42:07,121
It gave me like a different
perspective
to every other channel.

1756
01:42:07,121 --> 01:42:12,159
It reflected things that normal,
typical kids went through, no
matter where they came from.

1757
01:42:12,159 --> 01:42:15,129
We paid attention to the one
thing that paid attention to us.